Journ 1100 1st Edition Lecture 18 Outline of Last Lecture I II III IV V VI News Media Transition a Print first model b Interim model c Digital first model d Website content Internet as a news medium News Aggregation 3 Kinds of Aggregation 1 Copy Paste 2 Public Service 3 Storytelling Is aggregation legal a Copyright law b Idea and facts c Titles short phrases d Fairuse e Nature of work f Transformative Linking Outline of Current Lecture Unit 5 Technology and the Media Social Media I Facebook II Twitter III Other platforms IV Mobile first V Mobile always These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute VI Social Media for PR VII Drone a How drones help news media Current Lecture I Facebook Platform where norms for sharing were established by elite college age audience Original Norms II Founded by Mark Zuckerberg Opened for Harvard students then Ivy League big universities Open to everyone in 2007 Made to share more positive life events impression management gives the ability to create an image of what a persons life is like Twitter Original Norms Founded in 2006 by Jack Dorsey Noah Glass Ev Williams Biz Stone 140 characters or less developed in San Francisco Baby area with a tech startup culture Twitter Characteristics Constant flow Good for journalists to create a global conversation These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Source of information goes hand in hand with journalism Self correcting for fact checking hashtags mentions RTs retweets growing research about use by news media allow individuals to participate in gathering and disseminating news creates its own gatekeeping Twitter as a News source Journalists most U S journalists use Twitter to look for news and monitor other media interact with audiences Public of users turn to Twitter as news source less likely to turn to traditional news media print tv o Younger o More educated Social interaction allows consumer to participate in production of news challenges journalists gatekeeping role Twitter and Political News Online journalist are more active than newspaper journalists Journalists use twitter as a way to promote work Journalists interact more with each other than with news sources or the public Interact with Republican or conservative sources more than with Democratic or liberal or independent neutral political and government sources How Journalists use Twitter Public affairs journalists are more careful more likely to RT These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Sports more active more likely to interact with public Business tech less active more likely to mention official information sources Metro newspaper journalists more guarded III IV Other platforms Snapchat Reddit Purpose that founders had in mind created its own cultural norms Mobile first individualsthat get their news from a mobile device o 54 of Twitter users o 31 of Facebook users o 21 of U S adults o get news through incidental exposure to news shared by friends and family V VI Mobile always Typically 18 25 year olds Studies have been conducted in N America Middle East and Europe universities all proving that students use phones to stay in touch with friends and family through the use of social media Students also expect to converse with journalists on social media networks Social Media for PR Cost effective way for businesses nonprofits to share information These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute effective for strategic communication due to relationship building capabilities 2 way communication impression management interactive features multimedia links to more information keep it personal small businesses use FB to establish personal connections large businesses engagement relationships conversation use to promote discounts VII Drone FAA calls them unmanned aerial vehicles Powerful way to use technology Considerations Congress directed FAA to develop rules to allow commercial use of drones by individuals and organizations news media FAA regulates airspace 500 1 000 ft or higher Model aircraft unregulated 400 ft or lower a How drones help news media i Take us places that would not normally be accessible ii Privacy rights must be respecte These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute