JAMS 214 1st Edition Lecture 10 Sex in ads Most picture sexiness sexuality from the heterosexual male perspective Focus on the appearance of sexiness not the existence of sexual pleasure risks of sex o Questions about sex o STD stats Sex as commercial enterprise Sex as empowerment No longer just to get attention o 73 of ads offer sexually related brand benefit o 1 youll be more sexually attractive o 2 yould have more or better sex o 3 You ll just feel sexier for your own sake Abercrombie catalogs o Racy because sex sells o Short term vs long term sales results American apparel o Has several banned ads o CEO controversies Ads that depict rape culture and violence o Often get pulled because of backlash but again to Products as sexy o Protagonists usually male finds sexual pleasure through the internet These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Women engaging in sexual behaviors with the product Products as sexy Sexuality o Heteronrativity o Why avoid this Equality Buying power Loyalty for LGBT friendly companies Media segmentation sponsorships allow for target messaging Gay window advertising o Different celebrities coming out and modeling trans gender clothing o Female told she was too old to model cut her hair short and started modeling men s clothing Brittney Griner Nike contract Marriot lgbt couples and families campaign lovetravels Ikea 1994 one of the first gay oriented ads done Levi s commercial an ad that could be both gay and straight depending on the channel it was put on Then went to go share it more than jus the lgbt communities JC Penny o Made a mothers day lgbt ad o Consumers hated it o They responded by making a fathers day ad of the same Marriage equality ads o Minnesota o New york o But all straight couples so to appeal to the straight community
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