Smoking1950s AdsTypes of AdvertisingWho Smokes?Gender & SmokingGovernment ActionState ActionSlide 8Anti-Smoking AdsSmoking & MoviesPreparing to QuitQuittingSmokingHealth Psychology1950s AdsTypes of Advertising•TV, Radio•Magazines, Newspapers•BillboardsWho Smokes?•Adults in U.S.:–__% smoke–__% former smokers–50% never smokedGender & Smoking•1965: gender gap- 51% men __% women•1996: Age Male % Female %18-24 28.8 22.925-34 30.2 27.335-44 32.0 27.445-64 29.2 23.0Government Action•1965- Surgeon general's warnings on all packages •1971- broadcast advertising banned•1990- smoking banned on buses & domestic flights •1994- Mississippi filed 1st of state lawsuits for smokers' Medicaid bills•1998- Cigarette industry: $_________ to state gov.sState Action•US Taxes:–Federal: 39¢ per pack–________________–__________________________________________•Other countries:–__________________–__________________–__________________–__________________•Smoking in AlabamaAnti-Smoking AdsSmoking & Movies•Movie heroes _________________ smoke than in real life•US youngsters: ___ movies/wk• __ smoking episodes each•Teens: favorite star smokes, _____________________•________ show tobacco use, including PG or PG-13Preparing to Quit1. Know why you want to quit2. Set a quit date within the next 2 weeks3. Avoid smoking in your regular places4. Assemble a "quitting team" 5. Stock up on smoking substitutes6. Figure out how to say no7. Draw up a reward scheduleQuitting1. Check out nicotine replacement therapy2. Throw out all smoking materials3. Stop smoking completely4. Drink decaffeinated beverages5. Avoid drinking alcohol6. Stay away from smokers/smoking7. Use relaxation techniques8. Don't worry about weight