Questions About Jobs What s the Job Market Like What are Starting Salaries What are Average Salaries Advertising marketing promotions public relations and sales managers Keen competition for jobs is expected College graduates with best job opportunities related experience a high level of creativity strong communication skills and computer skills High earnings substantial travel and long hours including evenings and weekends are common According to a National Association of Colleges and Employers survey starting salaries for marketing majors graduating in 2005 averaged 33 873 starting salaries for advertising majors averaged 31 340 Advertising Sales Agents Overall earnings are higher than average but can vary considerably because they are usually based on a salary plus performance based commissions and bonuses Pressure to meet monthly sales quotas can be stressful Advertising Sales Agents Median annual earnings for all advertising sales agents were 40 300 including commissions in May 2004 Advertising Sales Agents Advertising and related services 44 900 Radio and television broadcasting 38 980 Newspaper periodical book and directory publishers 35 090 2004 journalism mass communication grads Median annual salary 27 800 By type of media organization Daily newspapers Weekly newspapers Radio Television Cable television Advertising Public relations Consumer magazines Newsletters trade publications Web sites 26 000 24 000 23 000 23 500 30 000 28 000 28 500 27 000 28 000 32 000 Grady College of Journalism and Mass Communication at the University of Georgia in Athens Starting Salaries Source http www careers in marketing com adsal htm Data from The Creative Group a staffing firm in Menlo Park Calif show average projected annual starting salary ranges for the following common junior one to three years experience positions in 2006 Advertising and Marketing Copywriter 34 000 45 500 Copy editor 30 750 41 750 Proofreader 30 000 42 750 Marketing communications coordinator 32 000 43 750 Media buyer 33 500 45 750 Marketing researcher 32 000 46 000 Event trade show coordinator 31 500 45 000 Public Relations Account coordinator agency 30 250 40 000 Specialist corporate one to five years experience 34 500 48 250 Creative and Production Illustrator 32 750 44 500 Graphic designer 31 500 43 250 Production artist 31 000 39 500 Digital artist 31 250 40 750 Prepress specialist 29 000 38 750 Presentation specialist 31 250 41 500 Web animator one to five years experience 38 250 53 500 Web production artist 34 500 48 250 Graphic Artist Salaries Source http www payscale com research US Job Graphic Artist 2f Designer Salary AD Salaries Source http www payscale com research US Job Art Director Salary Mkt Coordinator Salaries Source http www payscale com research US Job Marketing Coordinator Salary Mkt Manager Salaries Source http www payscale com research US Job Marketing Manager Salary AE Salaries Source http www payscale com research US Job Account Executive 2c Advertising Salary Talent Zoo Salary Monitor What Can I Do to Better Prepare for a Career in Advertising 1 Read Everything Newspapers esp WSJ Trade Pubs esp AdAge Books advertising classics Electronic newsletters AAAA SmartBrief 2 Do Everything Ad Club Other Organizations JOMC Competitions Volunteer PT jobs INTERNSHIPS 3 Computer Skills Everyone Word PowerPoint AE Media Excel AD Photoshop Illustrator Flash How Do You Know if an Advertising Career is Right for YOU Don t go into advertising or any other career for the money Do what you love
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