UNC-Chapel Hill JOMC 170 - JOMC 170 Book List (2 pages)

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JOMC 170 Book List



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JOMC 170 Book List

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University of North Carolina at Chapel Hill
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Jomc 170 - Principles of Advertising
Principles of Advertising Documents

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JOMC 170 001 Summer 2006 Book List Descriptions from Amazon com Ogilvy on Advertising by David Ogilvy A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business Truth Lies and Advertising The Art of Account Planning by Jon Steel This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry Tested Advertising Methods Prentice Hall Business Classics by John Caples Fred E Hahn My Life in Advertising and Scientific Advertising Advertising Age Classics Library by Claude Hopkins Confessions of an Advertising Man by David Ogilvy The long awaited reissue of the million copy best seller that FORBES magazine called A valuable primer on advertising for any businessman or investor With a new Foreword by Sir Alan Parker The Fall of Advertising and the Rise of PR by Al Ries Laura Ries In The Fall of Advertising and the Rise of PR longtime marketing strategist Al Ries and his daughter business partner Laura Ries offer solid arguments championing the latter over the former for modern day brand building The Art of Writing Advertising Conversations with Masters of the Craft David Ogilvy William Bernbach Leo Burnett Rosser Reeves by Denis Higgins A McGraw Hill Advertising Classic What makes a great advertisement Nearly four decades ago an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace Ads Fads and Consumer Culture Advertising s Impact on American Character and Society by Arthur Asa Berger Expanded and updated from the successful first edition Ads Fads and Consumer Culture Second Edition looks at marketing strategies sex and advertising consumer culture



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