DOC PREVIEW
UNC-Chapel Hill JOMC 170 - Advertising & marketing services agencies

This preview shows page 1-2-16-17-18-34-35 out of 35 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 35 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

PowerPoint PresentationU.S. advertising businessagency billing by citymajor types of agencies:mega-agency groupsSlide 6Omnicom Groupmega-agency pros & consnational, regional & localTop 10 U.S. Agency Brands Ranked by core advertising revenue - $millionsOmnicom Agency Brandsspecialized/niche agenciesOmnicom Ethnic AgenciesSlide 14Omnicom Internet/InteractiveSlide 16Omnicom B-to-BSlide 18Omnicom Creative/Designother suppliersOmnicom “Unbundled”Slide 22in-house agenciesSlide 24Slide 252 primary roles of agenciesidea generationbrand-buildingSlide 29Slide 30Slide 31Slide 32Slide 33Slide 34Slide 35advertising & advertising & marketing services marketing services agenciesagenciesadvertising & advertising & marketing services marketing services agenciesagenciesU.S. advertising businessU.S. advertising businessU.S. advertising businessU.S. advertising business $263.8 billion in media $263.8 billion in media expendituresexpenditures(2004 estimate)(2004 estimate) 5,000+ agencies5,000+ agencies 243,000+ people employed243,000+ people employed New York and Chicago New York and Chicago still dominatestill dominate $263.8 billion in media $263.8 billion in media expendituresexpenditures(2004 estimate)(2004 estimate) 5,000+ agencies5,000+ agencies 243,000+ people employed243,000+ people employed New York and Chicago New York and Chicago still dominatestill dominateagency billing by cityagency billing by cityagency billing by cityagency billing by cityNew YorkNew York$61,264.4$61,264.4ChicagoChicago17,379.917,379.9Los AngelesLos Angeles10,545.610,545.6DetroitDetroit7,946.37,946.3MinneapolisMinneapolis6,087.26,087.2San FranciscoSan Francisco5,101.95,101.9BostonBoston3,993.73,993.7DallasDallas3,234.83,234.8AtlantaAtlanta2,620.92,620.9PhiladelphiaPhiladelphia2,379.62,379.62001.Dollars in millions.Source: AdAge.commajor types of agencies:major types of agencies:major types of agencies:major types of agencies: mega-agency groupsmega-agency groups national, regional, local national, regional, local  specialized/niche agenciesspecialized/niche agencies agency service suppliersagency service suppliers media buying, creative servicesmedia buying, creative services mega-agency groupsmega-agency groups national, regional, local national, regional, local  specialized/niche agenciesspecialized/niche agencies agency service suppliersagency service suppliers media buying, creative servicesmedia buying, creative servicesmega-agency groupsmega-agency groupsmega-agency groupsmega-agency groups prompted by mergers and prompted by mergers and client globalizationclient globalization financial pressures financial pressures  prompted by mergers and prompted by mergers and client globalizationclient globalization financial pressures financial pressures martin sorrell,chairman WPP service multinational service multinational accountsaccounts subsidiaries provide subsidiaries provide “IMC” “IMC” (integrated marketing (integrated marketing communication) services communication) services  service multinational service multinational accountsaccounts subsidiaries provide subsidiaries provide “IMC” “IMC” (integrated marketing (integrated marketing communication) services communication) servicesOmnicom GroupOmnicom GroupOmnicom GroupOmnicom GroupThree agency networks Three agency networks BBDO Worldwide BBDO Worldwide  $1,062.7 million / 3,400 U.S. employees / $1,062.7 million / 3,400 U.S. employees / 20,500 worldwide employees20,500 worldwide employeesDDB Worldwide DDB Worldwide  $815.0 million / 15,000 U.S. employees$815.0 million / 15,000 U.S. employeesTBWA Worldwide TBWA Worldwide  $665.9 million / 8,700 U.S. employees$665.9 million / 8,700 U.S. employeesThree agency networks Three agency networks BBDO Worldwide BBDO Worldwide  $1,062.7 million / 3,400 U.S. employees / $1,062.7 million / 3,400 U.S. employees / 20,500 worldwide employees20,500 worldwide employeesDDB Worldwide DDB Worldwide  $815.0 million / 15,000 U.S. employees$815.0 million / 15,000 U.S. employeesTBWA Worldwide TBWA Worldwide  $665.9 million / 8,700 U.S. employees$665.9 million / 8,700 U.S. employeesmega-agency pros & consmega-agency pros & consmega-agency pros & consmega-agency pros & cons positives:positives: larger talent poollarger talent pool negotiating cloutnegotiating clout financial rewardsfinancial rewards account securityaccount security competitive edgecompetitive edge strong partnershipsstrong partnerships more servicesmore services international linkinternational link positives:positives: larger talent poollarger talent pool negotiating cloutnegotiating clout financial rewardsfinancial rewards account securityaccount security competitive edgecompetitive edge strong partnershipsstrong partnerships more servicesmore services international linkinternational link negatives:negatives: people vs. profitpeople vs. profit creativity vs. sizecreativity vs. size conflict of conflict of interestsinterests people businesspeople business negatives:negatives: people vs. profitpeople vs. profit creativity vs. sizecreativity vs. size conflict of conflict of interestsinterests people businesspeople businessnational, regional & localnational, regional & localnational, regional & localnational, regional & local most most nationalnational and and regionalregional agencies agencies are part of mega-agency groupsare part of mega-agency groups  regionalregional and and local agencies local agencies work with work with smaller clients who are usually located smaller clients who are usually located nearbynearby most most nationalnational and and regionalregional agencies agencies are part of mega-agency groupsare part of mega-agency groups  regionalregional and and local agencies local agencies work with work with smaller clients who are usually located smaller clients who are usually located nearbynearbyTop 10 U.S. Agency BrandsTop 10 U.S. Agency BrandsRanked by core advertising revenue - $millionsRanked by core advertising revenue - $millionsTop 10 U.S. Agency BrandsTop 10 U.S. Agency BrandsRanked by core advertising revenue - $millionsRanked by core advertising revenue - $millionsJ. Walter Thompson Co. (WPP) - 476.5J. Walter Thompson Co. (WPP) - 476.5Leo


View Full Document

UNC-Chapel Hill JOMC 170 - Advertising & marketing services agencies

Documents in this Course
Load more
Download Advertising & marketing services agencies
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Advertising & marketing services agencies and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Advertising & marketing services agencies 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?