DOC PREVIEW
UNC-Chapel Hill JOMC 170 - The World of Media

This preview shows page 1-2-3-25-26-27 out of 27 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 27 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

The World of MediaUS Ad Spending by MediumToday’s Media WorldToday’s NewspapersSlide 5Slide 6Slide 7Slide 8Slide 9Today’s MagazinesSlide 11Slide 12Slide 13Slide 14Slide 15Slide 16SRDSCPM - Cost Per ThousandOut-of-HomeSlide 20ShowingToday’s RadioToday’s TelevisionSlide 24Direct Mail & Yellow PagesSlide 26New Media - The InternetOverviewOverviewOverviewOverviewThe World of MediaThe World of MediaUS Ad Spending by MediumUS Ad Spending by MediumToday’s Media Today’s Media WorldWorldToday’s Media Today’s Media WorldWorld 3 Major Ad Media Categories:3 Major Ad Media Categories: PrintPrint NewspapersNewspapers MagazinesMagazines Out-of-HomeOut-of-Home BroadcastBroadcast RadioRadio TelevisionTelevision Other MediaOther Media Direct Mail, Yellow Pages, etcDirect Mail, Yellow Pages, etc New MediaNew MediaToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads1. Local Display Ads1. Local Display Ads1. Local Display Ads2. National Ads 2. National Ads 2. National Ads 2. National AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads2. National Ads1. Local Display Ads 1. Local Display Ads 2. National Ads2. National Ads3. Legal Advertising 3. Legal Advertising 3. Legal Advertising 3. Legal AdvertisingToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising3. Legal Advertising1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising3. Legal Advertising4. Classified Ads4. Classified Ads4. Classified Ads4. Classified AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads4. Classified Ads1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads4. Classified Ads5. Pre-prints5. Pre-prints5. Pre-prints5. Pre-printsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads6. Coupon Ads6. Coupon AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads ROP (Run of Press)ROP (Run of Press) FSI (Free Standing Inserts)FSI (Free Standing Inserts) ROP (Run of Press)ROP (Run of Press) FSI (Free Standing Inserts)FSI (Free Standing Inserts)Today’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: ConsumerConsumer ConsumerConsumerToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:TV Guide - TV Guide - PublisherPublisher 4th largest in circulation4th largest in circulationTV Guide - TV Guide - PublisherPublisher 4th largest in circulation4th largest in circulation ConsumerConsumer ConsumerConsumer GeneralGeneral GeneralGeneralToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: GeneralGeneral GeneralGeneral ConsumerConsumer ConsumerConsumerAARP BulletinAARP Bulletin #1 in circulation#1 in circulationAARP BulletinAARP Bulletin #1 in circulation#1 in circulation SpecializedSpecialized SpecializedSpecializedToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: GeneralGeneral GeneralGeneral ConsumerConsumer ConsumerConsumer SpecializedSpecialized SpecializedSpecializedBride’s Bride’s Condé NastCondé Nast#1 in ad pages#1 in ad pagesBride’s Bride’s Condé NastCondé Nast#1 in ad pages#1 in ad pagesToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:Business Week Business Week McGraw HillMcGraw HillBusiness Week Business Week McGraw HillMcGraw Hill GeneralGeneral GeneralGeneral SpecializedSpecialized SpecializedSpecialized Business or TradeBusiness or Trade Business or TradeBusiness or Trade ConsumerConsumer ConsumerConsumerToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:AdWeek - BPIAdWeek - BPI- - Trade magazineTrade magazineAdWeek - BPIAdWeek - BPI- - Trade magazineTrade magazine GeneralGeneral GeneralGeneral SpecializedSpecialized SpecializedSpecialized Business or TradeBusiness or Trade Business or TradeBusiness or Trade ConsumerConsumer ConsumerConsumer Journals & NewslettersJournals & Newsletters Journals & NewslettersJournals & NewslettersToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types


View Full Document

UNC-Chapel Hill JOMC 170 - The World of Media

Documents in this Course
Load more
Download The World of Media
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view The World of Media and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view The World of Media 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?