The World of MediaUS Ad Spending by MediumToday’s Media WorldToday’s NewspapersSlide 5Slide 6Slide 7Slide 8Slide 9Today’s MagazinesSlide 11Slide 12Slide 13Slide 14Slide 15Slide 16SRDSCPM - Cost Per ThousandOut-of-HomeSlide 20ShowingToday’s RadioToday’s TelevisionSlide 24Direct Mail & Yellow PagesSlide 26New Media - The InternetOverviewOverviewOverviewOverviewThe World of MediaThe World of MediaUS Ad Spending by MediumUS Ad Spending by MediumToday’s Media Today’s Media WorldWorldToday’s Media Today’s Media WorldWorld 3 Major Ad Media Categories:3 Major Ad Media Categories: PrintPrint NewspapersNewspapers MagazinesMagazines Out-of-HomeOut-of-Home BroadcastBroadcast RadioRadio TelevisionTelevision Other MediaOther Media Direct Mail, Yellow Pages, etcDirect Mail, Yellow Pages, etc New MediaNew MediaToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads1. Local Display Ads1. Local Display Ads1. Local Display Ads2. National Ads 2. National Ads 2. National Ads 2. National AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads2. National Ads1. Local Display Ads 1. Local Display Ads 2. National Ads2. National Ads3. Legal Advertising 3. Legal Advertising 3. Legal Advertising 3. Legal AdvertisingToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising3. Legal Advertising1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising3. Legal Advertising4. Classified Ads4. Classified Ads4. Classified Ads4. Classified AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads4. Classified Ads1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads4. Classified Ads5. Pre-prints5. Pre-prints5. Pre-prints5. Pre-printsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads6. Coupon Ads6. Coupon AdsToday’s NewspapersToday’s Newspapers SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING SIX TYPES OF ADVERTISINGSIX TYPES OF ADVERTISING1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads1. Local Display Ads 1. Local Display Ads 2. National Ads 2. National Ads 3. Legal Advertising 3. Legal Advertising 4. Classified Ads 4. Classified Ads 5. Pre-prints5. Pre-prints6. Coupon Ads6. Coupon Ads ROP (Run of Press)ROP (Run of Press) FSI (Free Standing Inserts)FSI (Free Standing Inserts) ROP (Run of Press)ROP (Run of Press) FSI (Free Standing Inserts)FSI (Free Standing Inserts)Today’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: ConsumerConsumer ConsumerConsumerToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:TV Guide - TV Guide - PublisherPublisher 4th largest in circulation4th largest in circulationTV Guide - TV Guide - PublisherPublisher 4th largest in circulation4th largest in circulation ConsumerConsumer ConsumerConsumer GeneralGeneral GeneralGeneralToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: GeneralGeneral GeneralGeneral ConsumerConsumer ConsumerConsumerAARP BulletinAARP Bulletin #1 in circulation#1 in circulationAARP BulletinAARP Bulletin #1 in circulation#1 in circulation SpecializedSpecialized SpecializedSpecializedToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines: GeneralGeneral GeneralGeneral ConsumerConsumer ConsumerConsumer SpecializedSpecialized SpecializedSpecializedBride’s Bride’s Condé NastCondé Nast#1 in ad pages#1 in ad pagesBride’s Bride’s Condé NastCondé Nast#1 in ad pages#1 in ad pagesToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:Business Week Business Week McGraw HillMcGraw HillBusiness Week Business Week McGraw HillMcGraw Hill GeneralGeneral GeneralGeneral SpecializedSpecialized SpecializedSpecialized Business or TradeBusiness or Trade Business or TradeBusiness or Trade ConsumerConsumer ConsumerConsumerToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types of Magazines: Three Types of Magazines:Three Types of Magazines:AdWeek - BPIAdWeek - BPI- - Trade magazineTrade magazineAdWeek - BPIAdWeek - BPI- - Trade magazineTrade magazine GeneralGeneral GeneralGeneral SpecializedSpecialized SpecializedSpecialized Business or TradeBusiness or Trade Business or TradeBusiness or Trade ConsumerConsumer ConsumerConsumer Journals & NewslettersJournals & Newsletters Journals & NewslettersJournals & NewslettersToday’s MagazinesToday’s Magazines Three Types of Magazines:Three Types
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