PowerPoint PresentationMarketers AdvertisersSlide 3Slide 4Slide 5Slide 6Slide 7Slide 8“Marketing is Everything”“The Four Ps”1. Product2. Price3. PlaceSlide 14Slide 154. PromotionThe Marketing MixUnique Combinations Unique Marketing StrategiesSlide 19Marketing DepartmentsTop Job Functions:Vertical OrganizationJobs in Vertical OrganizationHorizontal OrganizationJobs in Horizontal OrganizationMarketing Job FunctionsMarketing Job FunctionsField MarketingWho Oversees Marketing Programs?CrocsBraviaYarisDunkin' DonutsGTIFantaPatrónEl Reto Final NissanThe Marketing ProcessPlanningImplementationEvaluation:Marketing Challenges:Marketing:Marketing:Building Building BlueprintsBlueprintsfor Businessfor Business Marketing:Marketing:Building Building BlueprintsBlueprintsfor Businessfor Business Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers Many different types of marketersMany different types of marketers Many different types of marketersMany different types of marketers Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers Durable GoodsDurable Goods Durable GoodsDurable Goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers ServicesServices ServicesServices Durable GoodsDurable Goods Durable GoodsDurable Goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers RetailersRetailers RetailersRetailers ServicesServices ServicesServices Durable GoodsDurable Goods Durable GoodsDurable Goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers High TechHigh Tech High TechHigh Tech RetailersRetailers RetailersRetailers ServicesServices ServicesServices Durable GoodsDurable Goods Durable GoodsDurable Goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods Many different types of marketersMany different types of marketers Packaged goodsPackaged goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers Advertisers But they all have similar methodologies But they all have similar methodologies and organizations.and organizations. But they all have similar methodologies But they all have similar methodologies and organizations.and organizations. And moreAnd more And moreAnd more High TechHigh Tech High TechHigh Tech RetailersRetailers RetailersRetailers ServicesServices ServicesServices Durable GoodsDurable Goods Durable GoodsDurable Goods&&&&Marketers AdvertisersMarketers AdvertisersMarketers AdvertisersMarketers AdvertisersToday we’ll cover…Today we’ll cover…The Marketing Function - 4 PsThe Marketing Function - 4 Ps The Marketing DepartmentThe Marketing Department Organizational StructureOrganizational Structure Types of JobsTypes of Jobs The Marketing Process The Marketing Process  Challenges for the FutureChallenges for the FutureToday we’ll cover…Today we’ll cover…The Marketing Function - 4 PsThe Marketing Function - 4 Ps The Marketing DepartmentThe Marketing Department Organizational StructureOrganizational Structure Types of JobsTypes of Jobs The Marketing Process The Marketing Process  Challenges for the FutureChallenges for the Future““Marketing is Everything”Marketing is Everything”““Marketing is Everything”Marketing is Everything” Marketing has become the dominant and Marketing has become the dominant and often most critical business functionoften most critical business function Manufacturing techniques and resources Manufacturing techniques and resources are now less critical, often easy to obtainare now less critical, often easy to obtain Brand equity and intellectual capital are Brand equity and intellectual capital are now more critical, harder to duplicatenow more critical, harder to duplicate Business is evolving from manufacture of Business is evolving from manufacture of goods to manufacture of “thinking”goods to manufacture of “thinking” Marketing has become the dominant and Marketing has become the dominant and often most critical business functionoften most critical business function Manufacturing techniques and resources Manufacturing techniques and resources are now less critical, often easy to obtainare now less critical, often easy to obtain Brand equity and intellectual capital are Brand equity and intellectual capital are now more critical, harder to duplicatenow more critical, harder to duplicate Business is evolving from manufacture of Business is evolving from manufacture of goods to manufacture of “thinking”goods to manufacture of “thinking”““The Four Ps”The Four Ps”““The Four Ps”The Four Ps”Critical Marketing DecisionsCritical Marketing Decisions ProductProduct PricePrice Place (physical distribution)Place (physical distribution) PromotionPromotion All types of promotional activitiesAll types of promotional activities Advertising, Sales Promotion, PR, etc.Advertising, Sales Promotion, PR, etc.Critical Marketing DecisionsCritical Marketing Decisions ProductProduct PricePrice Place (physical distribution)Place (physical distribution)