02 23 2012 Radio Scheduling Radio formats The clock Dayparts radio and television prime time prime real estate 7 10 eastern 6 9 central Sunday 7 11 eastern 6 10 central Morning drive and afternoon drive most important times in radio Request based format spin base based on feedback of music how many times a song gets played Research based format oldies stairway heaven hotel California have to play the certain songs at the right time certain songs going into the commercial Cable narrowcasting Scheduling strategies o Audience Flow same type of shows in order keep the same audience throughout the night o Block Programming same types of show but in a block same programming but stacked together o Strip stationed schedules the same program at the same time every night Jeopardy Entertainment tonight o Hammock new show sandwich it in between two highly ranked shows Lead in show what is going to lead off prime time Tent pulling a highly rated show in between two low rated News Gatekeepers editors news directors Politics Elections results super Tuesday Weather number one rated of local newscast most watched Victims Sensationalism News bias Sports ESPN one of the first successful cable networks Sports and local news in local news sports in the lowest rated segment Local news people want to see their kids on tv Rights fees the NFL is the most expensive and lucrative Fox NBC CBS 2022 Sunday night football opening night Thursday night extra game around thanksgiving CBS holds ESPN 2021 Disney Monday night football CBS paid over 600 million a year Fox paid over 700 million a year Espn 1 1 billion a year Combined NFL 3 1 billion a year NFL network 24 coverage on NFL Blackouts rules for blackouts in the NFL if you don t sell out the game 72 hours before the game you don t see that game NBC The Olympic Games 1995 NBC spent 2 3 billion 2004 2006 2008 games 2003 2 billion for 2010 and 2012 1 18 billion for 2012 in London just for TV rights NBC out bid fox and ESPN to get the Olympic games until 2020 outbid by almost a billion fox bid on 4 games 3 4 billion ESPN 2 games for 1 5 billion NBC 4 38 billion The Halo Effect what nbc banks on lots of viewers good guality family viewing Talk shows Documentaries Religion Children s programming Cartoon s action figures something to buy in the store need commercials hard to tell where the programming and advertising start and end Action Children s Television ACT cereal commercials were even animated maturity difference on when they would know the difference between show and commercial animated shows and commercials can t go together anymore have to have a clear difference between the two 9 11 on every channel except kids channels Advertising and Sales Media to customer sales Cable TV satellite TV have to pay for it Pay per view ISPs Broadband all of these we buy Media to Media Sales Syndicators syndicated programs you can sell these programs outside of the mother network Cash barter cash plus barter barter no cash in exchangedadvertising is from syndicators cash comes with advertisements Cable affiliates Broadcast network affiliates Advertising Ratings everything depends on ratings ratings are set on 3 times months year Sales Reps ones that goes out and tries to get the advertising Station Reps people that represent your station Dj s charity events o Advertising agencies 15 billboards print radio tv web etc Full service does everything Boutique service focus on certain specifics specialty niche agency Spot buying Program buying ad s you only see during certain programs like Olympics superbowl etc Network buy National buy progressive beer swiffer mr clean macy s McDonalds Regional buy dollywood braves regional programs Local buy car dealerships furniture Product Placement Seinfield show to make product placement out there always had cereal in his cabinets Traditional product placement Virtual Ads Product Integration episode where junior mint was dropped into an open wound during surgery whole episode just on that like a main part of the story kind of a story based on it or around it Merchandising Web Advertising Keyword search selling technology Pay per click PPC anytime you click on the page make money google Banner ads pop up ads ad s along the side background pop up s o Banner Ads started it all at first no one wanted them now everyone does Michelin tires banner ad at the top of the weather channel Underwriting not commercials support from sponsor s Public radio stations and tv stations can not sell advertising it s a form of advertisement but not called that shorter this show is brought to you by sunspot Enhanced Underwriting increments of 15 and 30 seconds allows for more sponsor information 1981 o Public tv stations can place some general advertising or commercial content on the digital channels Cost per thousand CPM formula on how much it cost to reach 1000 customers Rate cards avails rate cards how much they charge for different commercials avails tells you how many available slots you have is there any room for me Traffic department runs the advertising schedule and layout Frequency discounts the more you buy the cheaper it is Ad length 15 second ad s piggy back 15 second commercial back to back 15 for one product 15 for another but same commercial Dayparts Radio AM drive and PM drive o Radio most stations have 2 rating periods fall book runs from mid September to early to mid December spring book mid march to mid june When you hear all the good stuff being given away it s ratings period TV primetime all the ad s ratings set 3 months feb may and nov sweeps month of july is a local sweeps period Ad Practices Trade out guy works and fixes the tv s van for trade on commercials Run of schedule Fixed buy commercial runs every day at the same time sponsor weather always everyday Local discount local ad good practice Orbiting Commercials just floating through different parts throughout the week Annual flight schedule only advertise during certain times of the year Christmas Back to School Black Friday Valentine s Day Volume power index Progressive Flo Allstate Swiffer Make goods when somethings goes wrong and you have to make it up Rate protection o old loyal customers new ad s give them old prices Radio Production o Spec bought gamble sample spot Tv production camera s audio editing o Expensive o Lots of equipment Agencies and production o DIY o Jewelry Television o Car dealerships jingles etc Advertising and Children Program content v commercial content