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OSU BA 569 - IBP Vetting

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Slide 1TechnologyApplicationsIndustry AnalysisMarket OpportunitiesGaining an AdvantageSlide 7Business Model5 ForcesMajor Hurdles / RisksQuestionIBP VettingCindy AlexisBrandon ArmatasJessica CalhounZach HarrisHandell LarcoGraham RetzlafEDEN CORP.PLURIBUSTechnology•Large scale projections•Software▫High quality image splicing •Hardware▫Camera▫Work Station▫Graphics Cards▫Projectors VividReal-TimeAutomaticScalableFlexibleApplicationsIndustry AnalysisPossible Competitors◦Large display technologiesLCD flat panelsLED flat panelsDLP CubesAlignment of projectorsHigh quality, super projectorsCompetitor Characteristics◦High cost◦Technological limitationsMarket OpportunitiesPotential CustomersVenues & Events◦Mega-Churches◦Sporting Events ◦Trade Shows◦Business Conferences◦ConcertsAnd…◦High net worth individuals◦Theaters◦Government EntitiesGaining an Advantage•Comparative Advantages▫Low cost▫High portability▫Custom hardware from suppliers provided at lower cost▫Full service (if requested)▫Seamless, high quality image▫Picture in picture▫IFRT (Image Failure Reduction Technology)Business Model•Business Model for Pluribus▫Lease and/or buy hardwareResell from partnered suppliers▫Licensing of software▫Service contracts available High annuity businesses5 Forces•Suppliers – High bargaining power•Customers –Vague target market•Rivalry – Similar technologies at higher costs•New Entrants – Technology replication / development•Substitute Products – Projection technologies / Large scale displaysMajor Hurdles / Risks•Intellectual Property Risks (Pluribus is public knowledge)▫Technology duplication•Competition•User Interface•Testing outside of laboratory


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OSU BA 569 - IBP Vetting

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