Slide 1DNA Synthesis ToolAdvantages offeredPreliminary analysis of market(s)Preliminary analysis of market(s)Competitive landscapeCompetitive landscapeWhat’s the business model?Keys to successMajor hurdlesViabilityWorks CitedDNA Synthesis Tool“Building the lego blocks of life”Hilary EveristSean KrauseNicolle RychlickDean ReynoldsDNA Synthesis ToolProduction of a bench-top DNA synthesis device provides the user with the opportunity to produce a customized and precise genome in a fraction of the time currently offered by alternative methodsAdvantages offeredCustomizationConvenienceEfficiencyCost and Security DemandsPreliminary analysis of market(s)IndustryLimited number of DNA Synthesis companies that provide a serviceCustomersLarge University Research facilitiesGenome CentersCorporate R&D centersSmaller individual research labsPreliminary analysis of market(s)ChannelsManufacturingPossible in-house manufacturingOutsource ManufactureDistributionResearch centersCompetitive landscapeLimited number of companies•Current competitors provide a service modelTimeCostWe recognize that price may become a determinate at a later time as the cost of the final product has yet to be determineCompetitive landscapeWhat’s the business model?Joint VentureOutsourcing of Manufacturing/Maintain IP controlRazor Blade ModelKeys to successSpecialized and CustomizationDouble stranded DNAMajor hurdlesPrototypeCostSpecialization of Microfluidics & libraryViabilityFast turnaround timeAvailability of double stranded DNA synthesisCost effective (in theory)Works CitedSlide 7Genearthttp://www.geneart.com/IDThttp://www.idtdna.com/home/home.aspxGenScripthttp://www.genscript.com/gene_synthesis.htmlBlue
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