Inspiring OthersLanguage of LeadershipSlide 3Key ComponentsRhetorical CraftingSlide 6FramingSlide 8Slide 9Slide 10Slide 11Slide 12Winston ChurchillVideos: The Language of LeadershipMartin Luther King Rhetorical CraftingCol. Joshua Chamberlain FramingApplicationInspiring OthersInspiring OthersThe Language of LeadershipThe Language of LeadershipLanguage of LeadershipLanguage of LeadershipThe Message Appeal - What’s saidThe Message Appeal - What’s saidExpressive Communication - How it’s said Expressive Communication - How it’s said The Setting - Where it’s said The Setting - Where it’s said The Messenger Credibility - Who says itThe Messenger Credibility - Who says itLanguage of LeadershipLanguage of LeadershipThe Message Appeal - What’s saidThe Message Appeal - What’s saidExpressive Communication - How it’s saidExpressive Communication - How it’s said The Setting - Where it’s said The Setting - Where it’s said The Messenger Credibility - Who says itThe Messenger Credibility - Who says itKey ComponentsKey ComponentsRhetorical CraftingRhetorical Crafting – Use of symbolic – Use of symbolic language to give emotional power to the language to give emotional power to the messagemessageFramingFraming – Defining the purpose of the – Defining the purpose of the organization in a meaningful wayorganization in a meaningful wayRhetorical CraftingRhetorical CraftingMetaphors & AnalogiesMetaphors & AnalogiesSun Tzu – Moral law, Heaven, EarthSun Tzu – Moral law, Heaven, EarthHarrison Ford is like one of those sports cars that advertise Harrison Ford is like one of those sports cars that advertise acceleration from 0 to 60 m.p.h. in three or four seconds. He can acceleration from 0 to 60 m.p.h. in three or four seconds. He can go from slightly broody inaction to ferocious reaction in go from slightly broody inaction to ferocious reaction in approximately the same time span. And he handles the tight approximately the same time span. And he handles the tight turns and corkscrew twists of a suspense story without losing his turns and corkscrew twists of a suspense story without losing his balance or leaving skid marks on the film. But maybe the best balance or leaving skid marks on the film. But maybe the best and most interesting thing about him is that he doesn't look and most interesting thing about him is that he doesn't look particularly sleek, quick, or powerful; until something or particularly sleek, quick, or powerful; until something or somebody causes him to gun his engine, he projects the seemly somebody causes him to gun his engine, he projects the seemly aura of the family sedanaura of the family sedan..Rhetorical CraftingRhetorical CraftingMetaphors & AnalogiesMetaphors & AnalogiesSymbolsSymbolsOrganizational StoriesOrganizational StoriesFocus on AudienceFocus on AudienceSoundsSoundsRepetitionRepetitionRhythmRhythmBalanceBalanceAlliterationAlliterationFramingFramingAmplifying ValuesAmplifying Values – Identification and elevation – Identification and elevation of values basic to the missionof values basic to the missionBelief AmplificationBelief Amplification – Ideas about which factors – Ideas about which factors support or impede the achievement of those support or impede the achievement of those desired valuesdesired valuesMission Importance – why important?Mission Importance – why important?Need for Mission – why arisen?Need for Mission – why arisen?Antagonist of the Mission – who’s against us?Antagonist of the Mission – who’s against us?Efficacy of the Mission – why will we succeed?Efficacy of the Mission – why will we succeed?““This conflict was begun on the timing and This conflict was begun on the timing and terms of others; it will end in a way and at terms of others; it will end in a way and at an hour of our choosing.” an hour of our choosing.” alliteration, balance, rhythmalliteration, balance, rhythm““Our responsibility to history is already Our responsibility to history is already clear: to answer these attacks and rid the clear: to answer these attacks and rid the world of evil.” world of evil.” values, mission, need, antagonistsvalues, mission, need, antagonists““Today, we feel what Franklin Roosevelt Today, we feel what Franklin Roosevelt called, ‘the warm courage of national called, ‘the warm courage of national unity’.'' unity’.'' metaphor, valuesmetaphor, values““They are the names of men and womenThey are the names of men and women who who began their day at a desk or in an airport, busy began their day at a desk or in an airport, busy with life. with life. They are the names of peopleThey are the names of people who faced who faced death and in their last moments called home to death and in their last moments called home to say, Be brave and I love you. say, Be brave and I love you. They are the names They are the names of passengersof passengers who defied their murderers and who defied their murderers and prevented the murder of others on the ground. prevented the murder of others on the ground. They are the names of men and womenThey are the names of men and women who who wore the uniform of the United States and died at wore the uniform of the United States and died at their posts. their posts. They are the names of rescuers-They are the names of rescuers--the -the ones whom death found running up the stairs and ones whom death found running up the stairs and into the fires to help others.” into the fires to help others.” repetition, need, audiencerepetition, need, audience““We see our We see our national characternational character in rescuers in rescuers working past exhaustion, in long lines of blood working past exhaustion, in long lines of blood donors …one man who could have saved himself donors …one man who could have saved himself stayed until the end and at the side of his stayed until the end and at the side of his quadriplegic friend. A beloved priest died giving quadriplegic friend. A beloved priest died giving the last rites to a firefighter. Two office workers, the last rites to a firefighter. Two office workers, finding a disabled stranger, carried her down 68 finding a disabled stranger, carried her down 68 floors to safety. A group of men drove through the floors to safety. A group of men drove through the night from Dallas to Washington to bring skin night from Dallas to Washington to