Slide 1Introduction to Technology3 Layer AnalysisStrategy DiamondArenasArenasCompetitive ProductsVehiclesDifferentiatorsStagingEconomic LogicMajor HurdlesQuestions ?RADIATION DOSIMETERTeam 12Tiffany Corbett, Loren Paulsen, Matt ReevesIntroduction to TechnologyMeasure of “hot particle” dose3 layer analysis3 Layer AnalysisShallow dose70 microns – dead layer of skin surfaceBiologically important1,000 microns – Melanoma occursEye dose3,000 microns – cornea thickness Deep dose10,000 microns – possible removal of skinStrategy DiamondArenasStagingDifferentiatorsVehiclesEconomic LogicArenasRadiation Detection DeviceInitial Market segmentsNuclear Power Plants (NPP)○104 NPPs in the US since 1998○439 NPPs in the World as of 2007○112 new NPPs worldwide by 2020Medical and Diagnostic Equipment○13,340 US facilities as of 2006○202,000 employeesArenasFocus will be the US and then worldwideCore TechnologyDetection deviceSoftware packageValue-creating strategyLitigation damage cost controlAcceptance from the Nuclear Regulatory Commission (NRC) Legislation for industry standardCompetitive ProductsThermoluminescent Dosimeter – TLDElectronic DosimeterFilm BadgesGeiger counterVehiclesInternal developmentInvention disclosure filedPatent needed for software analysisScaling product size downBusiness modelSales and service (training)Outsource manufacturingAlliance with equipment manufacturesMajor players: GE, Siemens, Philips, etc.DifferentiatorsAttributesQuick and accurateDigital versus analogueNo calibration and low voltage requiredType of radiation does not matterThree depth measurementBenefitsLimited skill level needed for operationMedical diagnosis delay shortenedMinimize damage costsIncrease worker safety proceduresStagingTimingScientific development is still on-going1 to 3 years to marketPrioritize potential marketsNuclear Power PlantsMedical facilities with diagnostic equipmentFirst Responders and Hazmat workersMilitary field operationsEconomic LogicBusiness modelOutsourcing to limit capital requirementsService through training to ensure accuracyCustomer returnDamage cost reductions○Workman’s comp claims○Patient malpractice lawsuitsProfit potentialHigh selling priceService feesCaptive customer for generational improvementsMajor HurdlesRegulation languagePreferred, accepted, requiredDemonstrating cost/benefitSettlement figuresExpanding the marketLack of sophisticated detection devices in the medical industryQuestions
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