OSU BA 569 - Radiation - D677103

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OSU BA 569 - Radiation

Course Ba 569- Advanced Strategic Management

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Slide 1Introduction to Technology3 Layer AnalysisStrategy DiamondArenasArenasCompetitive ProductsVehiclesDifferentiatorsStagingEconomic LogicMajor HurdlesQuestions ?RADIATION DOSIMETERTeam 12Tiffany Corbett, Loren Paulsen, Matt ReevesIntroduction to TechnologyMeasure of “hot particle” dose3 layer analysis3 Layer AnalysisShallow dose70 microns – dead layer of skin surfaceBiologically important1,000 microns – Melanoma occursEye dose3,000 microns – cornea thickness Deep dose10,000 microns – possible removal of skinStrategy DiamondArenasStagingDifferentiatorsVehiclesEconomic LogicArenasRadiation Detection DeviceInitial Market segmentsNuclear Power Plants (NPP)○104 NPPs in the US since 1998○439 NPPs in the World as of 2007○112 new NPPs worldwide by 2020Medical and Diagnostic Equipment○13,340 US facilities as of 2006○202,000 employeesArenasFocus will be the US and then worldwideCore TechnologyDetection deviceSoftware packageValue-creating strategyLitigation damage cost controlAcceptance from the Nuclear Regulatory Commission (NRC) Legislation for industry standardCompetitive ProductsThermoluminescent Dosimeter – TLDElectronic DosimeterFilm BadgesGeiger counterVehiclesInternal developmentInvention disclosure filedPatent needed for software analysisScaling product size downBusiness modelSales and service (training)Outsource manufacturingAlliance with equipment manufacturesMajor players: GE, Siemens, Philips, etc.DifferentiatorsAttributesQuick and accurateDigital versus analogueNo calibration and low voltage requiredType of radiation does not matterThree depth measurementBenefitsLimited skill level needed for operationMedical diagnosis delay shortenedMinimize damage costsIncrease worker safety proceduresStagingTimingScientific development is still on-going1 to 3 years to marketPrioritize potential marketsNuclear Power PlantsMedical facilities with diagnostic equipmentFirst Responders and Hazmat workersMilitary field operationsEconomic LogicBusiness modelOutsourcing to limit capital requirementsService through training to ensure accuracyCustomer returnDamage cost reductions○Workman’s comp claims○Patient malpractice lawsuitsProfit potentialHigh selling priceService feesCaptive customer for generational improvementsMajor HurdlesRegulation languagePreferred, accepted, requiredDemonstrating cost/benefitSettlement figuresExpanding the marketLack of sophisticated detection devices in the medical industryQuestions

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