IUB TEL-T 205 - T205 NOTE (8 pages)

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T205 NOTE



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T205 NOTE

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Pages:
8
School:
Indiana University, Bloomington
Course:
Tel-T 205 - Intro to Media & Society

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Week 1 Introduction to Media and Society chapter 1 2 1 a Can you describe the information problem that we are facing Informationsaturated culture Growth is accelerating now more people are producing information than ever before the technology now exists to provide easy to use platform to share information High degree of exposure we increase the time we spend w media messages each year Keeping up Multitask b What is automaticity automatic processing of information without conscious level A state where our minds operate without any conscious effort from us Thus we can perform even complicated tasks routinely without even thinking about them c How did automaticity develop in society Saving effort vs missing messages d What are the advantages and disadvantages of automaticity Advantages helps us get through a great many decisions with almost no effort Disadvantages we are overwhelmed and begin to think that the value of any one message is almost nothing so we make poor exposing ourselves to more and more messages we are paying less attention to them The more time people spend with the media in general the less likely they are to learn from any one message e When do we consciously process information that is derived from the media Need of some kinds of information Have a clear idea about what information we want to access then use search engines to sort through all the information available on the Internet and alert us to particular sites that will provide the most useful information for our needs f How do advertisers and producers try to get around automaticity Reinforce of certain behavior patterns Advertisers program an uneasy self consciousness into our minds so that we are on the lookout for products that will make us look feel and smell better 2 a What are the two ways we use the media Ritualistic and instrumental Which of these uses is more common Ritualistic is more common b What is the difference between automaticity and ritualistic media consumption Ritualistic



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