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IUB TEL-T 205 - T205 Study Guide 2

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exam 2The exam may cover anything discussed in class and in the book since the last exam. Below is a list of concepts to focus on. You should focus on anything from lectures or the book related to these issues.Interactive Media3 basic lessonsinternet use is associated with demands of democracy worldwidedigital media provides unique opportunites for mobilizing social changegovernments and media corporations make decisions that influence major social, political and culturalContributions of social media to collective actionProvides forHigh levels of organizational resourcesConsistent with traditional mediaThe formation of collective identitiesConsistent with traditional mediaPersonalized content sharing across media networksUnique to digital mediaCorporate policies that may shape activismRequests to remove content and complianceSocial Media: FacebookSocial support matters for healthIsolated – more accidents, risk of disease, shorter livesDefinition of a social networking siteThe public display of connections is a crucial component of SNSs”Publicness is crucialImpression Management function of Social Networking SitesVery conscious of what we put upGamesSize of the gaming industry72% of householdaverage age 37age of players18- 18%18-49: 53%50+: 29%gender of players42% female58% maleStereotypes v FactsWhat are en v. Women?Men more often are playing sport, first person shooter, and actionWomen prefer puzzle, strategy and role playing gamesGendered Criticism of Female Game DesignersMedia EffectsWhat is propaganda?Expression of opinions or actions carried out deliberately by individuals or groups with a view to influence opinions or actions of other individuals or groups for predetermined ends through psychological manipulationsPropaganda techniques: euphamisms abortion/pro choice plain folks trying to relate to the common person bandwagonWho makes propaganda today?Hypodermic needle theoryMedia are all powerfulMessages are like bulletsHit intended targetsHave pre- determined outcomesIndependent v. Dependent variablesindependent variables factors that predict effectstime spent watching sesame street per weeknumber of violent movies consumed each yeardependemnt variable the effect6 Types of Effects ***left off here with blocking lecture***type of media effectscognitiveattitudinalemotionalphysiologicalbehavioralmacroCampaignsDefinition & Early HistoryPurposiveInform, persuade and or change behaviorLarge audienceNot for profitSet time periodMass mediaPamphlets and speeches to convince peopleFirst v. second party entitlementPrimary stakeholders v. secondary stakeholdersTheoretical approaches:Elaboration Likelihood Modelcentral vs. peripheral processingTheory of reason action and planned behaviorreasoned actions and planned behaviorattitudes towards act or behavior + subjective normal -> behavioral intention -> behaviorSocial Leaning Theorybehavior change involves modeling of behavior by credible role modelsgot milk campaignSelf-Efficacyabove the influenceJennifer Hudson for weight watchersMedia OwnershipLocalism v. efficiencyTypes of concentrationMedia & ViolenceThird person effectPeople assume that other people are affected by media but not meFindings from Bandura Experiments on ModelingTried it and became more violentImmediate EffectsBehavioralImitationDisinhibitionPhysiologicalFight/flightExcitation transferCognitiveLearning lessonsLong term effectsViolence as pro-socialUpsetting violence = pro social effectRealistic, offensive, graphic violence might have pro-socialSex & MediaEffects of IU study from 1980’s on attitudes about sexLess satisfacation with the affection, physical appearanceLower evaluation of marriage and monogamy, less desire to have childerenEffects of 1995 study on sex & aggressionPictorial nudityreduces aggression in viewersportrayls of nonviolent sexual behaviorincreases aggression in viewersportrayls of violent sexual behaviorincreases aggression in viewers even moreObjectification in advertisingObjectifies the exceptionObjectification through sex: submissionSummary points from Miss RepresentationWomen portrayed as sex crazed, sexualized, dangerousPolitics & MediaWhy did studies of political communication increase in the 70’s?Concepts of Interest:Two-step Modelmedia influences opinion leaders, who then influence publicSpiral of Silence1 opinion becomes dominant as others fear social repercussions2 Primary aims of media in politicsinform pubic of sociopolitical issuesrepresent all sides of an issue (powerful & weak)Factors that shape political media effectsWho you areEducation, party affiliation, personal motivation, psychological differencesCauses of effectsManifests & latent effectsManifest: what we can observeLatent: what we can indirectly observe or what is “brewing slowly”We = researchersT205 Study Guide 2 04/08/2013exam 2The exam may cover anything discussed in class and in the book since the last exam. Below is a list of concepts to focus on. Youshould focus on anything from lectures or the book related to these issues.Interactive Media3 basic lessons -internet use is associated with demands of democracy worldwide-digital media provides unique opportunites for mobilizing social change-governments and media corporations make decisions that influence major social, political and culturalContributions of social media to collective action-Provides for oHigh levels of organizational resourcesConsistent with traditional media oThe formation of collective identitiesConsistent with traditional media oPersonalized content sharing across media networksUnique to digital media Corporate policies that may shape activism-Requests to remove content and compliance Social Media: FacebookSocial support matters for health-Isolated – more accidents, risk of disease, shorter livesDefinition of a social networking site-The public display of connections is a crucial component of SNSs”Publicness is crucialImpression Management function of Social Networking Sites-Very conscious of what we put up GamesSize of the gaming industry-72% of household-average age 37-age of playerso18- 18%o18-49: 53%o50+: 29%-gender of playerso42% female o58% maleStereotypes v FactsWhat are en v. Women?-Men more often are playing sport, first person shooter, and action-Women prefer puzzle, strategy and role playing games Gendered Criticism of Female Game DesignersMedia EffectsWhat is propaganda?-Expression of opinions or actions


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