IUB TEL-T 205 - T205 (33 pages)

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T205



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T205

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Pages:
33
School:
Indiana University, Bloomington
Course:
Tel-T 205 - Intro to Media & Society

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T205 01 07 2013 Literature review info Google scholar Library website Web of knowledge can go to articles that have cited each other T205 01 07 2013 1 9 Media Literacy Library in paris bigget in Europe 1300 books Google books has uploaded 20 million books But only 1 3 of the world is online o We have a very westernized view Our brains on media today We are exposed to lots of information o Especially true since arrival of internet This brings up 2 issues Choice Multitasking o Most of us have to multi task Sensation seekers are more likely to multi task People who like and want to explore new things o We re not as good as we think we are at multitasking Reduces productivity Especially for heavy multi taskers Media multi tasking in class reduces memory of lecture content Attention memory Automaticity o What it is most of a person s everyday life is determind not by their conscious intentions and deliberate choices but by mental processes o subject to manipulation participants exposed to rude words were more likely to interrupt somebody in a subsequent condition than people in a control condition or people primed to politeness words participants exposed to words related to the elderly walked more slowly out of the experiment o we don t always process information appropriately why is a lack of media literacy a problem It means our choices are nonconscious And our attention is not goal driven Advertisers are counting on it The media literacy approach we regain control personal locus o conscious v unconscious decisions watching your favorite show vs channel surfing knowledge structures o essentially the things you know about a show o composed of messages that are factual social skills o analysis evaluation grouping induction deduction synthesis abstracting nunchuk o analysis what are the elements of the message o evaluation is it a funniest Colbert moment o induction he has a pattern of making fun of conservations thus he is likely liberal o deduction he is often ironic he



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