4/15Privacy: technological and social contextsToday we live in an increasingly complex networked informationWe contribute more of our personal information to the public domainTechnology platfroms and business models are increasingly oriented towards collecting, evaluating and using this information, in many ways unknown to usPrivacy bargainFacebook, skype, etcMost free services use personal information of its subscribers in some form or the other, for making moneyTension between technology changes and social practicesFacebookOver time, facebook users exhibited increasingly privacy-seeking behavior:Progressively decreasing the amount of personal data shared publicly with unconnected profiles in the same network2009-2010 significant increase in the public sharing of various types of personal information due to changes in design of FB interfaceusers ended up increasing their personal disclosures to other entities on the network as wellTension between technology change and privacy lawsDaniel david rigmaiden3 types or privacypew survey 2000we want our privacy to be protectedwe feel unable to do thisinformational privacyaccessibility privacyexpressive privacyyouth concerns with privacyyouth care as much as older Americans about informational privacyemotional/expressive privacythree perspectives in the research:young people lack awareness of consequencesyoung people reject traditional normsyoung people and other marginalized groups, find power in negotiating privacy on their termsinformational privacyloss of privacy through:monitoringNetflix and amazonselling informationmyspace and Toyotacookies- data trackersspaminvasion of privacy through unwanted and unsolicited information and messagesemail spam is 80% of global email traffic25 sells per 100000 spam sentit costs 14 billion to combat spam globallyidentity theftfake auction sites or romance scams1/10hijackinginfectingWhat is the role of sports in society? Historically:· It teaches us who we are.o What values & skills we should haveo Where we are from and what groups we belong to· It is fun; sports entertain us. Today:· Still teaches us values, skills, and who we belong to· But today, sports are also global & corporate media The Good:· Teamwork· Integrity· Loyalty/nationalityThe Bad:· Violence, or how to go to war· Racism· Sexism The sports media do not cover women’s sports unless:· Theyre attractive The Economics of Sports Media Sports as big business· 410 billion Money cycle in sports· Players· owners· Tv networks· Advertisers· Public Players· Salaries make a LOT of $$· Has increased drastically in recent yearso In part due to mobility of playerso Again reflects cultural shift away from localism· Some have tried to cap· Do you think these salaries are warranted/fair? Owners· Leagues are profitableo Yankees· Stadiums· League v. owner negotiated Tv contracts· College sports is where it’s ato No salaries for players + alumni gifts TV Networks· Big competition among networks· Cant increase # of games of wins to increase viewershipo Entertainment model instead§ Players stories§ Funny, entertaining announcers§ Groom stars· Network needs change the rules of sports to increase drama and maximize viewershipo Football 2 pointer, basketball shot clock Advertisers· Super bowl - $3 mil. For 30 sec.o The forceo Office linebackero Your cheatin’ heart· Throws ads on everything Public· # and commitment of fans must grow· “the most popular televised sport is the NFL”…In the US!· World cup Olympics· By 1932 the host city lost $$ on games· Until TV networks started paying fees to broadcast gameso 1960s – 6 milliono 2008- 894 million· Now networks loose money· Why do they do it?o Cross-marketing -Because of media we experience sports LIVE.-Fantasy sports statistics· 27 million users in the US or 6% of the population· 22% American males, 18-49 with internet access,participate in the activityo 58% of fantasy users reported watching more sports on tv since they stated participating in fantasy sports.o Heightens experience -Watching sports is now a “TWO SCREEN EXPERIENCE.” -We are learning from athletes through inter-personal connection via Twitter/Facebook1. advertising is an essential component of (free) media2. advertising is pervasive3. there have been broad cultural shifts from local to national audiences over last centuryshift again? Globalism?4. media affects our attitudes, emotions, and behaviors5. the best way to mitigate unwanted media effects is be aware and criticalimpressions interviewconficker was unleashed in 2008resulted in 10-12 million infectionsmotives for botsbots & botnet can be leasedbuy from the makers, pay to use informationwhy did they think it originated in the Ukraine?Ukrainian codeRole of sports in societyFantasy sports statistics:Lots and lots of more people are now watching sports than before because of fantasy sports = economic winPrivacy and Piracy4/15Privacy: technological and social contexts-Today we live in an increasingly complex networked information-We contribute more of our personal information to the public domain-Technology platfroms and business models are increasingly orientedtowards collecting, evaluating and using this information, in many ways unknown to us Privacy bargain-Facebook, skype, etc-Most free services use personal information of its subscribers in some form or the other, for making money Tension between technology changes and social practices-FacebookoOver time, facebook users exhibited increasingly privacy-seeking behavior:Progressively decreasing the amount of personal data shared publicly with unconnected profiles in the same network2009-2010 significant increase in the public sharing of various types of personal information due to changes in design of FB interface users ended up increasing their personal disclosures to other entities on the network as wellTension between technology change and privacy laws -Daniel david rigmaiden 3 types