IUB TEL-T 205 - t205 final exam (29 pages)

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t205 final exam



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t205 final exam

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Pages:
29
School:
Indiana University, Bloomington
Course:
Tel-T 205 - Intro to Media & Society
Intro to Media & Society Documents

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t205 final exam 05 01 2013 Media Literacy Multitasking Reduces productivity Multi tasking in class reduces memory of lecture content Automaticity Determined not by conscious intentions but by mental processes Exposed to rude words were more likely to interrupt Exposed to words related to elderly walked slowly out of experiment Lack of media literacy Means our choices are nonconscious Attention is not goal driven 7 skills analysis evaluation grouping induction deduction synthesis abstratcing Dimensions stages Cognitive Emotional Aesthetic Moral o Media literacy is a continuum not a category Benefits of media literacy Maintain better control over media Increased appetite for media variety Audiences Information processing tasks Filtering o Ignore or attend to message Meaning matching o Relies on existing knowledge Meaning construction o Relies on existing abilities On a continuum Exposure attention Physical exposure o Proximity Perceptual exposure o Subliminal v subconscious Subliminal not processing something at all Psychological exposure o Leaves a residue Exposure states Automatic Attentional Transported Self reflexive Mass audience Homogenous Anonymous No interaction among members No social context Niche audiences Geographic Demographic Social class Geodemographic Psychographic Strategies for building niches Appeal to existing needs o Cornerstone of digital marketing Cross media promotion Conditioning audiences o Audience flow through o Lead in lead out programming Child Audiences Advertising Unrealistic goals and expectations Deception Special audience Average child spends 6 5 hours with the media Piaget s theory of cognitive development Sensorimotor 0 2 Preoperational 2 7 Concrete operational 7 12 Formal operational 12 Kohlberg s stages of moral development Preconvential 2 8 others tell us what is right Conventional 8 13 grow a conscience Postconventional 13 more complicated Telecommunications Act of 1996 All televisions must include a v chip Advertising



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