ENVIR ST 260 1st Edition Lecture 4 Outline of Last Lecture I Evolution A Working Definition B Null Model II Natural Selection A Requirements B Examples Things to Think About III Information about Files on Moodle Outline of Current Lecture I DesignLab II Practice Problems Current Lecture DesignLab Guest Speaker What is DesignLab Writing Center for media assignments and projects Focus on Conceptual and Aesthetic 1 on 1 and small group 30 minute consultations Location Second floor of college library Website designlab wisc edu At the top you make an appointment sign in scroll down and see what equipment and which TAs are available DesignLab Process These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute You can come in during any stage of the process when you re brainstorming or the night before when you ve already made it Scope the project brainstorming and designing the idea Design the experience thinking about who s looking at it Shape the content gather photos and stories Make the media There s a lot of process before you open up the software User Experience Capture attention Evoke intended emotion Control eye movement Convey important information E Writing Examples You can check the site for examples Look for content and decide if you like how the presentation reflects its content You can look at this at smart media gallery It s good to look at examples to see what you like and what you don t like Critique Media Projects Conceptually What information is the producer trying to present highlight Who is the main audience Does the media accomplish those goals Aesthetically Does the information architecture need rearranging Do the media design and elements complement the content When talking about bad things you want to use dark colors and bold fonts When you re talking about good things you ll want to use greens and warm colors and the font should be light hearted or at least straightforward Technically Does the media need some fine tuning Campus Resources Software Training for Students STS offers free classes for students Hours of free Lynda com training videos on a range of software Lecture Practice problems Give you a sense of potential exam questions Try to get us to understand how allele frequencies and phenotypes and genotypes work together mathematically Orange flowers are homozygous recessive calculate the genotype frequencies in this population 2 orange flowers and 8 purple Starting point Knowing that 20 of the population is homozygous recessive Plug into Hardy Weinberg equation P2 2pq q2 1 P2 2pq 2 1 Use the P q 1 equation to find p P square root of 2 since 2 q2 or 0 45 1 This tells us that 45 of the alleles are recessive P 0 55 This tells us that 55 of the alleles are dominant Plug back into Hardy Weinburg 552 2 55 45 2 1 3 5 2 1 30 AA 50 Aa 20 aa Very much to our advantage to go through rat case study and additional exercises that she posted because this will be on the exam next week
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