Lecture 21 Outline of Last Lecture I. BP Oil SpillII. Building CommunityOutline of Current Lecture III. The Power of PlaceIV. Place Still MattersV. Creative Class & CapitalCurrent LectureThe Power of Place-what matters to you when making a decision about where to live and work?-what do you want in a community?-”Creative Class”-over a third of our national workforce SOA 240 1st EditionCommunity and Place-shift to “creative centers”-high concentrations of creative class people, creative economic out-comes, overal regional vitality-creative people draw diversity of economic opportunities-creative class seeks communities with abundant high quality amenities and experiences, openness to diversity, opportunity to validate identity as cre-ative people“Place” Still Matters-economy still concentrates in specific ‘places’These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-communities still act as incubators for creativity, innovation, new industry-why place remains important in economic and social life...-tendency of firms to cluster together-social capital theory-but social capital theory here emphasizes centers of loose ties, economic/so-cial diversityHuman Capital Theory of Regional Development-key to regional growth is high concentrations of highly educated, productive people-”brawn to brain” shift-where intelligence clusters evolve, so too will wealth accumulateCreative Capital Theory-regional economic grown driven by location choices of creative peopleCreative Class Priorities in Choosing Community-thick labor markets-lifestyle-social interaction-”third places” - neither home nor work-diversity-a community open to outsidersCreative Class Drivers in Choosing Community-authenticity-unique and original experiences; “real”-identity-place becoming important source of status-desire to contribute to places that reflect and validate their identityIn Refute of Putnam-creative class prefer weak ties to strong-why?-greater diversity of friendships, more individualistic pursuits and weaker tiesin community-strong ties can be too exclusionary- restrictiveStrong vs Weak Ties-places with strong ties and high traditional social capital provide advantagesto insiders-promote stability-places with looser networks and weaker ties are easily engagedImportance of Weak Ties-weak ties often most important....-key mechanism for mobilizing resources, ideas, and information-we can manage many more of them-life in modern communities driven more often and in more aspects by much larger number of weak tiesFuture of Community and Creative Class-desire for balance between being themselves and having some sort of com-munity-new and accepting type of community, different from what Putnam romanti-cizes-high in creativity, richness of history, innovation, openness, cohesiveness and