JOURN 4256 1st Edition Lecture 20 Outline of Last Lecture I Non profit sector a Membership orgs b Social service orgs c Educational orgs II Health communications Outline of Current Lecture III Entertainment management IV Sports management V Tourism management Current Lecture Entertainment sports and tourism Publicists Early press agents Broadway Hollywood publicists crisis communication generating buzz for new films Publicists in PR firms booker planters Personality campaign Campaign to generate public awareness of an individual should be planned just as meticulously as any other PR project Interview client Prepare bio Plan marketing strategy Conduct campaign Components These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Websites social media Public appearances Photos News releases posts Awards Drip drip drip Used in entertainment industry Steady flow of info about aspects of project Danger of excessive promotion Sports More than celeb representation Crisis management sponsorship management Tactics Media kits Bios Stats Wine dine sports reports Maintain press box Arrange media interviews Book player appearances Handle player crises Community relations Good relations with community is necessary Charitable works Sports publicists as cheerleaders Losing team present unique challenges Tourism Essential role in making people want to travel Goal is to attract visitors and keep them happy Cope with threats crises Appeals to target audience Phases of travel promotion Stimulate public s desire to reach it Make certain visitors are comfortable well treated entertained
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