HBM 131 1st Edition Lecture 29 Outline of Last Lecture I Marketing Outline of Current Lecture I Class Presentation on Marketing II Class Presentation on Marketing Current Lecture I Class Presentation on Marketing A Importance of Marketing 1 Get the word out 2 Higher sales 3 Company reputation B Example Nike 1 Logo 2 Creation of story ads 3 Focus on hero athletes Michael Jordan 4 1 shoe and apparel company in the world C Example Starbucks 1 Rely on word of mouth No billboards ads etc 2 Social Media Marketing D Example Nordstrom 1 Open return policy 2 Customer service care 3 Product presentation 4 Get away from desk servers walk around E Example Chipotle 1 Green and responsible business 2 Food integrity local foods 3 Chipotle cultivate foundation 4 Minimal advertising 5 Burrito for life card Michael Jordan 6 Televised commercials rare The scarecrow ad F Highlights 1 Focus on her athletes Nike 2 Customer service Starbucks 3 Product presentation Nordstrom 4 Eco friendly business Chipotle 5 3 to 6 overall budget goes to advertising word of mouth advertising is kind of free II Presentation on Marketing Internal vs External A Internal 1 Within the company 2 Loyalty program B External 1 Going outside company 2 Social Media C Facebook advertising 1 More people more devices more often 2 Finding right customers with better targeting 3 Reaching right people more efficiently 4 47 more cost effective D Youtube advertising 1 Highly effective 2 Massive audiences 3 Types of Youtube ads Standard banner ads In sides overlay ads 4 In stream video ad Most common today 5 second minimum Most think it s annoying If viewer skips ad don t have to pay anything to Youtube 5 Business channels Free Shows goods and services Less attractive 6 Twitter advertising Effective Trending Promoting Today s advertisement our generation 98 large companies use Twitter It s a free app Popular social media Fast updates and promotions Business can trend with hastags and retweets almost free promotion
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