HBM 131 1st Edition Lecture 20Outline of Last Lecture:I. Gamming and CasinosII. ShoppingIII. Natural EnvironmentsIV. Fairs and FestivalsOutline of Current Lecture:I. MICECurrent Lecture:I. MICE: Meeting, Incentives, Conferences and Exhibitions A. MICE tourism is always considered lucrative by hoteliers considering revenue generated by this segment is 4 to 8 times more than leisure travelers. B. Four Major parties are generally involved in the group business travel industry consumption cycle:1. The individual participant in the event2. The sponsor of the event (the association or corporation)3. The intermediary (the meeting planner, travel agent or convention and visitors bureau)4. The venue (the hotel, convention/exhibition center, or municipal facility). C. Why is it a growing segment?1. The group business market segment of the hotel industry has experienced exponential growthfueled by the rapid globalization and expansion of the service industries and the continuous evolution of scientific and technological innovations. 2. Furthermore, the creation of international trade and government agreements such as the World Trade Organization (WTO) and the North American Free Trade Organization (NAFTA) have spawned cross-border D. Meetings1. The World Tourism Organization (UNWTO)2. International Congress and Convention Association (ICCA)3. Meeting Professionals International (MPI)E. Meetings and conventions1. The two primary entities that hold meetings and conventions are associations and corporations2. Their primary purpose are to communicate, to allow for personal exchange of ideas, and/or to provide the opportunity for personal interaction or networking.3. Meetings can involve as few as three participants, whereas conventions generally involve the attendance of several thousand participants F. Other reasons for meetings1. Bring people together to conduct business2. To motivate participant3. To share ideas4. To learn5. Hold discussions on professional, scientific, or business matters G. Corporate Meetings1. Off-site corporate meetings are usually held at hotels or purpose-built conference centers2. Whereas attendance at association meetings and conventions is voluntary, attendance at corporate meetings is mandatory. 3. The lead time for corporate meetings is relatively short, often governed by changes in the external or internal environment (i.e., political, economic, corporate meetings)H. Conventions1. Primary objective is to advance the status and image of the members, to provide for peer interaction and exchange of information and to emphasize the value of membership. 2. Thousands of different associations exist. They can be broadly classified into the following categories:-Trade and professional,-Government,-Labor,-Vocational,-Scientific and medical-Charitable-SMERF (social, military, educational, religious, and fraternal) 3. Biggest convention cities: Las Vegas, Chicago, Orlando, New York, and
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