HBM 131 1st Edition Lecture 23Outline of Last Lecture:I. Associations II. IncentivesOutline of Current Lecture:I. MICE class presentation II. Second MICE presentation Current Lecture:I. MICE FactsA. Worth over $30 million B. Meetings- umbrella term1. 2009 about 1.8 million meetings took place 2. Sorority Meeting-16,000-seat banquet-Attendees spent $74 million in restaurants, hotels, retail, etc. C. Incentives1. Program organized by event companies to recognize an individual or group who managed to achieve specific goals2. Can be employees of a company, clients, or even business partners-Example: Marriott reward points; cruises, free hotel rooms, tablets, TVs, jewelry, recreational equipment D. Convention, Conference, Congress1. Conventions, conferences, and congress are not the same 2. Conference: general and usually more formal meeting with the objective to provide information to debate, negotiate, prepare polices, or to come to agreements3. Conferences: a gathering for discussions, problem solving, fact-finding4. Congress: larger gathering sometimes taking place every 3 to 5 years E. Exhibitions and Tradeshows1. Currently, there are more than 1,100 venues globally2. Europe, as the most important market, and North America, followed by Asia are leading this part of MICE. 3. Exhibitions for almost anything you can think ofIII. MICE Presentation (2)A. MICE on a local level1. Common places in WA, that are used to hold MICE events are Seattle, Bellevue, Spokane, Olympia 2. DECA- high school and college conference held annually in Bellevue for the state of Washington 3. 4H- a program that promotes the empowerment of youth through agriculture and horse back ridingB. MICE on a national level 1. Common places in the US are Orlando, FL and Las Vegas2. Ben & Jerry’s Ice Cream-Conference held every year; three types of meetings Franchise owners, FAC, Managers-Community service community service project held in the area of the conference for all the owners, mangers, and employees to help out the community. C. MICE on an international level1. Beijing- China national convention center -23,000 sq. m, can be divided into 4 separate venues-Hosted/planned Olympic fencing, etc. 2. Sau Paulo- 11 million inhabitants -More than 45, 000 sq. m dedicated to exhibitions and shows -Hosted 2014 FIFA World CupIII. Development and OwnershipA. There are over 100,000 chain restaurants in the United States. B. 70% are owned by entrepreneurs known as
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