JOURN 4256 1st Edition Lecture 18 Outline of Last Lecture I Culture and crisis a Attack on the Taj b Cadbury Crisis c Condom King Outline of Current Lecture II Government and PR a Functions III Elections IV National state and local government V Government relations vs lobbying VI Advocacy Current Lecture Politics government The White House apex of government public relations efforts Congress Federal agencies Hundreds of agencies role of public affairs officers PAO Primary mission of government public service Primary mission of PR for government informing the public PR for the Feds Typical PR functions Promote services These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Orchestrate fund raising Spread news of their successes crises Assist with smooth daily operations crisis management Implement campaigns that address social issues Develop long range plans and vision Election campaigns Cost of running for office in the US is the highest in the world Much is spent on specialists including PR experts to organize and raise money for election campaigns 2008 election Obama s campaign built more than buzz Created conversation First social media election Use of digital means of fundraising getting out the vote 2012 election Karl Rove spent 300 million on TV advertising that helped garner nearly two thirds of white males failed to target rest of population Dems target women and other minorities Moms for Mitt Women for Obama Kennedy vs Nixon debates More than just voting State govs Each of the 50 states disseminates info about is programs to various constituents States also compete for develop campaigns tourism new residents advance interests of the state Local govs Info flow occurs in many ways Goal Inform citizens about and how to take advantage of government services Cities employ info specialists to Attract new business Increase tourism Compete for federal funds for ambitious projects Government relations by corporations Closely related to lobbying Specialized component of corporate communication Called Government Relations Public Affairs Specialists Particularly important for highly regulated industries Governmental bodies on all levels have major impact on how businesses operate PR folks spend a lot of time Collecting info Disseminating info about the company s position to a variety of key publics Giving writing speeches Travel to talk to key audiences Government Relations vs lobbying Government Relations is about disseminating info about everything related to government policy on an industry company sector Lobbying does this and focuses on trying to defeat or help pass legislation and regulatory agency policies Why called lobbying Possibly coined by Ulysses S Grant Relaxing in the lobby of Hotel Willard people sought favors from him Closely aligned with governmental relations Distinction between the two often blurs Lobbyists directs energies to the defeat passage or amendment of proposed bills Found at all levels of government Done by big business and special interest groups Spend billions on lobbying Test of 3 A communication with a legislator that expresses a view about a specific legislation and or a communication with the general public that expresses a view about a specific legislation and includes a call to action Pitfalls of lobbying Deep suspicion of the trade Influence peddling Ethics in Government Act forbids gov officials of actively lobbying former agencies for one year after leaving Congress members can become lobbyists immediately after leaving Grassroots lobbying 800 million industry Virtually no rules regulations Tactics ads toll free phone lines bulk faxing email websites Coalition building is main trade Get individuals groups to speak on the sponsor s behalf Advocacy Active support of an idea or cause especially the act of pleading or arguing for something Key components Know your objective Understand your audience Craft your message Perfect your delivery Tactics Writing letters emails Making phone calls Public education Meeting with policy makers and elected officials Hook line and sinker Hook Intro Line Personal story Sinker Make the ask call to action