JOURN 4256 1st Edition Lecture 17 Outline of Last Lecture I Agency and Corporate PR a Role of PR b Types of PR Outline of Current Lecture II Culture and crisis a Attack on the Taj b Cadbury Crisis c Condom King Current Lecture Culture and crisis Terrorist attack in Mumbai 2008 Attack on the Taj India s first 5 star hotel Flagship hotel of the Taj Hotels Resorts and Palaces Owned by the Tata group 150 years old and a major Indian MNC Tata Group Quality Reliability Contributors to nation building established many of India s first things The Taj has a lot of cultural implications for India Indian patriotism culture and heritage These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Terrorist attack on 11 26 2008 Attacks happened in five locations in Mumbai 31 people died in the Taj 11 employees Crisis management Established microsite Avoided defensive stance minimized blaming others Thanked security fire and other personal etc Focused on quality and empathy Started guest outreach program no employees were let go all salaries paid psychological support etc Emotional communication positive stories in the media Focused on rebuilding positive images etc Crisis for Cadbury Opened operations in 1948 in India Very popular in India Worm infestation in Cadbury Dairy Milk chocolates in 2003 Happened during the holidays in India Cadbury maintained that improper storage and not factory conditions were responsible Launched new campaign Project Vishwas Heat resistant packaging building awareness among retailers about storage requirements TV campaign and celebrity endorsement Amitabh Bachchan Sales grew by 20 surveys revealed a positive change in consumer perceptions after the campaign Public health crisis HIV AIDS in Thailand 67 million people 490 000 living with HIB Estimated number of AIDS death 23 000 Campaign launched in the 1990s Roots in population control Outcomes include reduced visits to commercial sex workers by half raised condom usage reduced new HIV infections etc Key aspects of campaign Community based distribution of contraceptives Destigmatizing condoms and sex through humor Inclusive program involved business religion education and government Condoms available everywhere McDonald s toll booths etc
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