CONVENTION SERVICE AND EVENT MANAGEMENT STUDYGUIDE Possible Syllabus Questions Students are given TWO freebees during the semester Email communication is very important o Has to be in business format After 2 freebees are used ONE POINT deduction off final grade Mandatory Days o Guest Speakers round tables group formation day presentation protocol and project assembly and assigned presentation days Students missing a REQUIRED day will have a 5 POINT deduction NO MAKEUPS for in class activities o MAKE UP EXAM Friday December 5th 7 00 am Extra Credit is due no later than Thursday November 20th Late portfolios FOR ENTIRE GROUP o 5 points OFF if not handed in at the beginning of class o 5 points off every day after Students absent on presentation days will have 2 points off final grade o Different from required days 3 REQUIRED ATTENDANCE DAYS Only hard copies and typed She said possible test question o Determine Primary Target Market Teritary Market Secondary Market Extra Credit assignment to 2 possible points added to final grade Advanced approval of selected organization and meeting goals is REQUIRED You may NOT SWITCH DAYS for presentation days NO FINAL EXAM o Overview TWO freebees one point off final grade after freebees used NO makeups for in class activities 5 points off for late portfolio 2 points off final grade if absent on presentation days 3 required days in all MEET AND EAT 5 recent trends in hotel catering Conference clients o Needs are CHANGING o Desire more engaging specialized experiences o LIKE Hands on food demonstrations and healthy local fare What s shaking o Interactive Displays Immersive Experiences Attendees interact with culinary team and help prepare foods o Iron Chef America Prepare appetizers in 30 minutes using secret ingredients Very High Praise Post Event Teambuilding Activity Creative Juices flowing o Ex Block peanut brittle with hammer Peanut Brittle was shown as the Four Season s Hotel Washington D C o Relaxed Settings Topaz Hotel offers Zen Den o Sustainable local fare Eco Conscious clients Concerned about carbon footprints 100 mile menus Ex New Jersey Scallops 100 miles away o D I Y cocktails Spike it stations Guest mix their own drinks Premeasured shots o Healthier options This helps control nonalcoholic choices Specialty H2O Juices Non alcoholic Drinks Protein Bars D Y I Trail Mix Stations Smoothies and Fresh pressed juices Events The Future o Economic Impact o Ecology o Global Worldview o Security Threats o What else The Past o Special events Robert Jani WDW Only person mentioned Main Street Electric Parade Annually Epcot Main Street Disney Main Street Electrical Parade LIGHTS Different from a normal day of living o Disney Special Events Research Plan Manage Coordinated Evaluated Event outcome produced by a team has a team leader o Means outcome Produced by a team Has a team leader Growth Ops o Public Relations Flow of info Individual Organizations Public Provides Exposure No money necessary Goal is to persuade o Marketing and Sales Events Attract and Influence GRAND OPENING o Going Global o Leisure Rec International Association of Amusement Parks and Attractions IAAPA Wanderlust Singletons o A strong desire to wander or travel o Social Aware Environmental Sensitive Fair 50 Baby Boomers have more Disc Trade Nature Based Tour PROFESSIONS Event Leadership o Unique Body Of Knowledge o Voluntary Standards o Accepted Code of Ethics Conduct EVENTFUL LEADERSHIP o Size 10 to 10 000 o Purpose Specific o Activities Celebration Education Marketing Reunion EVENT LEADERSHIP SUBFIELDS o Civic Events o Fairs Festivals o Social life Cycle Events o Expositions Public or Private Retail Meets Wholesalers o Hallmark Events o Conferences Meetings EVENTOLOGY o A synthesis of numerous fields that explore human events Know Definition Sociology Psychology Communications Technology Business Anthropology EVENT LEADERSHIP o Change o Creativity o Innovation Demographic Aging Multicultural Psychographic Participation CERTIFICATION participate in organizations and meetings Certified Meeting Professional Certified Special Events Professional o CMP o CSEP o Certified Wedding Planner C E Day 5 slides Key Terms o Special Events Robert Jani Robert Jani WDW The Past Only person mentioned o DISNEY Main Street Electric Parade Annually o Event Celebro o Baby Boomer o Wanderlust Celebration Celebro To Honor 50 baby boomers have more disc time Wanderlust Singletons o A strong desire to wander or travel o Social Aware Environmental Sensitive Fair Trade Nature Based Tour o Industry Certification Certified Meeting Professional Certified Special Events Professional CMP CSEP Certified Wedding Planner The Last Frontier o The Great Exhibition This world s fair occurred in London in 1851 It was one of the world s first mega events with exhibits from countries throughout the world The highlight was a large exhibition center entitled The Crystal Palace The Next Frontier o Dinner anyone Ex Picture of people eating dinner on a sir lifted table Stakeholders o People or organizations o Interest in an Event o Internal and External Internal Staff Guest participants Board of Directors External Media Agencies Municipal Officials NO MONEY NECESSARY 5 Steps to Success Know all 5 for an except question o Know the Stakeholders in your grand opening Research Design Planning Coordination Evaluation o Research Needs Wants Desires Expectations Reduces Risk of Non Attendance More time needed Marketing Research Techniques o Crowded Market Place Competition Qualitative and Focus Groups Used Determine KNOW THE DIFFERENCE o Primary Target Market The market for new securities issues In the primary market the security is issuer purchased from the directly The Primary market refers to the market where new securities are issued for the purpose of obtaining capital The market where investors buy securities from other investors rather than from an issuing company All stock o Secondary Market exchanges are part of the secondary market The secondary market refers to the market where securities that have already been issued are traded o Tertiary Market Industry providing services the field of industry that provides services such as transportation or finance rather than manufacturing or extracting raw material The Outliers is a non fiction book written about The Story of Success THE FIVE W s possible test question Which one is NOT part of the 5 W s Who what when where why o Design Creativity Library Movies and Plays Art