HFT3519 EXAM ONE CH 1 3 Lecture Chap One Welcome to Planned Events The local or regional nature of planned events was replaced with lightening speed by global connections throughout the world Internet o As a result of the World Wide Web the event leadership profession has greater opportunities for career and business development The Future The Past o Throughout your career you will face many challenges including global financial turmoil ecological issues and security threats o The term special events may have been first used in 1955 when Walt Disney opened Disneyland in California He turned to one of his imagineers Robert Jani to help solve a big problem everyday about 90 of his guests would leave around 5 00 pm and the park was still open for 5 more hours o To correct the problem Robert Jani director of public relations for Disneyland proposed the creation of a nightly parade that he named the Main Street Electric Parade Dozens of floats and thousands of lights would glide down Mainstreet to delight the guests This spectacle remains today and results in millions of dollars of increased spending annually o Jani came up with a definition A special event is that which is different from a normal day of living Disney Special Events managed coordinated and evaluated Anthropological and Sociological Origins o Only at Disneyland are special events researched designed planned o Emile Durkheim a French scientist believed that the relationship between people and the supernatural being was similar to that of the relationship between people and the community o He classified religion into four categories Disciplinary forcing or administrating discipline Cohesive bringing people together a strong bond Vitalizing making things more lively or vigorous vitality Euphoric conveying happiness a good feeling confidence well boosting spirits being Event o It may be argued that planned events celebrations and rituals accomplish many of these same outcomes However planned events are designed to produce outcomes o The term event is derived from the Latin word e venire which means outcome Therefore every event is an outcome produced by a team that is led by the Event Leader Growth Opportunities o Public Relations Flow of information from an individual or an organization to the public provides exposure the goal is to persuade Growth of Event Leadership in the Public Relations field o Marketing and Retail Sales Events help attract and influence consumers to purchase specific products and services from certain stores With each new business created there is a new opportunity to celebrate through a grand opening or special event o Global Business Twelve Pillars of Competitiveness within the global economy Institutions Infrastructure Macroeconomic stability Health and primary education Higher education and training Goods market efficiency Labor market efficiency Financial market sophistication Technological readiness Market size Business sophistication Innovation The World Economic Forum 2008 2009 Global Competitiveness Report of 134 economies throughout the world listed in order of competitiveness the United States Switzerland Denmark Sweden and Singapore as the most competitive economies o Leisure and Recreation According to the International Amusement Parks and Attractions Association IAAPA 50 of baby boomers now have more discretionary income to spend on leisure products These individuals are describes as wanderlust singletons because most are indeed single adults that are socially aware and environmentally sensitive support fair trade and desire nature based tourism experiences They have a strong desire to travel One psychographic change identified by IAAPA was the development of tribing and mass customization In Seth Goden s book Tribes he states that people form tribes with or without leaders and the key is for leaders and organizations to work for the tribe and make it something better Special interest groups and the need to customize experiences are both growing in importance The Event Leadership Profession o All professions are represented by three unique characteristics The profession must have a unique body of knowledge The profession typically has voluntary standards that often result in certification The profession has an accepted code of conduct or ethics o Event leadership is a profession that through planned events requires public assembly for the purpose of celebration education marketing and reunion o The size and type of group will determine the level of skills required by a professional event leader size 10 10 000 people o Professional event leaders begin with a specific purpose in mind and direct all activities toward achieving this purpose o Celebration is characterized by festivities ranging from fairs and festivals to social life cycle events The word is derived from the Latin word celebro meaning to honor Also accepted as to perform as in a ritual o Education events mark deliver test and support growth for all human beings The growth can be social such as prom or may be professional such as a certification program The term means to lead out and Event Leaders lead out new ideas emotions and actions that improve society through events like commencements training meetings and conferences o Event marketing is now an intrinsic part of any marketing plan to create awareness and persuasion to drive sales o Reunion activities are used when human being reunite for the purpose of remembrance rekindling and rebonding as a group o Once trained in the fundamentals event planners may wish to specialize or concentrate their studies in one or two subfields o Civic Events Individual centennials sesquicentennials and bicentennials of hundreds of towns and cities Includes public demonstrations through planned events such as marches to protest or to advocate a cause o Expositions Exhibits A place where retailers meet wholesalers or suppliers to introduce their goods and services to buyers Public or Private o Fairs and Festivals Event Leadership Subfields A public community event symbolized by a kaleidoscope of experiences that finds meaning through the lives of the participants music art media Used to boost tourism o Hallmark Events Also known as a mega event a one time or recurring event of major proportions such as the Olympics Super Bowl Birthright Israel Primary function is to provide the host community with an opportunity to secure high prominence in the tourism market Hotels are expanding their