Unformatted text preview:

1 HFT 3519 Exam 1 Study Guide Chapter 1 Define A P E X o Accepted Practices Exchange Define C I C o Convention Industry Council Define Meeting Efficiency control for accepted practices exchange A P E X o A gathering for business educational or social purposes o Expositions Shows that are open to the public o An event at which the main goal for attendees is to visit exhibits on the show floor These events focus mainly on the business to business B2B relationships A display of products or promotional material for the purpose of public relations sales and or marketing Conventions and expositions provide 33 of an association s annual income o Trade Shows Shows that are business to business targeted to a specific cliental not open to the Define Trade Shows public Define Seminar an expert discussion leader Define Breakout Session subjects Define BEO o A lecture and dialog allowing participants to share experiences in a particular field with guidance of o The work schedule of a seminar has the specific object of enriching the skills of the participants o Small group sessions panels workshops or presentations offered concurrently within the event formed to focus on specific subjects o Are separate from the general session but within the meeting format and formed to focus on specific o Banquet Event Orders form most often used by hotels to provide details to personal concerned with specific food and beverage function or event room setup What is a Conference o Process of identifying human wants and needs and developing a plan to meet those wants and need o Participatory meeting designed for discussion fact finding problem solving and consultation CSM could be an employee or hired they plan organize implement and control meetings Convention o Same as meeting but there is a secondary exhibit component What is a Convention Service Manger CSM o Person who s job is to oversee arrange every aspect of an event conventions and other events What is MEEC o Meetings Expositions Events and Conventions Define Meeting Professionals International o Member organization of the Convention Industry Council CIC Define Outlet o Restaurant Lounge or retail store within a facility Define Sales and Marketing Chapter 2 1 SMERF 2 EMC 3 DMC a Social military educational Religious Fraternal a Exhibition Marketing Commerce a Destination Marketing Commerce 4 Association V corporation a Association i Hold the gatherings ii Act of being associated for a common purpose iii More meetings iv Types of gatherings 1 Topical workshops and seminars 2 World congresses 3 Conventions and Expositions v Differences in types of meetings vi Marketing for these meeting is critical 1 Timing vii Understanding members and needs viii Advance notice of dates location topics 2 a 33 of annual income comes from these events 1 Communication b Corporation legally charted enterprises that conduct business on behalf of their owners with the purpose of making a profit and increasing the value of the corporation i Bring more money ii Public sell stock board of directors owned by stockholders iii Private owned privately stocks not sold sometimes only to employees a Officers senior mangers in sales and marketing senior financial 1 Example Publix iv Meetings to 1 Train key personnel 2 New products or services 3 Develop long term business plans 4 Publicity 5 Honor employees v The decision Makers 1 Persons in position of key responsibility managers and controllers 5 Types of Corporate Gathering a Stockholders Meetings b Board of Directors Meetings c Management Meetings d Training Meetings e f Sales Training and Product Launches g Professional and Technical Training Incentive Trips 6 Educational Meetings 7 Incentive Trips and Charging a Fun sales go up b Changing 8 Trade Shows i Adding more meeting and seminars with in a Exhibit products and services b Are not open to the general public c May be part of a convention or a stand alone 9 Board Meetings a May be held in the corporate headquarters lodging dinners and related activities are often held at local hotels 10 Number 1 Reason to go to events Chapter 3 DMO Destination Marketing Organizations Serve to represent a wide range of MEEc companies and to market the destination Why DMO are valuable Leads process Pricing discussions Job of DMO sell the destination Information data mining 3 DMAI Destination Marketing Association International World s largest resource for official dmo s dedicated to improving the effectiveness of DMOs in more than 25 countries Provides members with educational resources networking opportunities and marketing benefits worldwide MINT its a central data base follow up it important abridged Certificate programs 1 APEX accepted practices exchange 1 An initiative of the convention industry council CIC 2 MEEC Relationships What affects meetings 1 The meeting sponsor 2 The facility 3 The destination 4 All others who provide services for meetings 2 Why have meetings 1 BUILD COMMUNITIES OF PRACTICE Chapter 4 Boardroom smaller near ballroom or a section of the ball room Breakout room high traffic utilitarian Larger than board room Convention Centers a Ownership city county government or private b Strength size c Weakness cold uninviting utilitarian d Don t have rooms e Premium Paid banquet and concessions are covered f Large flexible space g Management must consider long and short term marketing h Revenue sources 1 2 Rental fees Catering exclusive or preferred vendors II Conference Center Classroom like learning is the main goal a Residential or non residential b Specialize in small to midsize meetings c More personal touch Comfortable d Offers complete meeting package CMP 1 Anything they have at center can be used Attrition fees still apply even if not attending Cruise ships a Strength isolated so attendance is always good b Weakness u miss the ship u miss the ship c Captive audience d Variety of styles 1 2 Incentive trips Special interest cruises 4 I II III III IV 3 Isolated meetings e Unique meeting space f Complete meeting package pricing V VI VII VIII IACC this is an association that conference centers have to comply with in order to exist a International association of conference centers Retreats a Facilities tend to be rural b Similar to conference centers c May be owned by religious or non profit groups families or corporations Meeting Event Orders a Specific function sheet Direct Revenue Rooms charges restaurants bars and room service Concessions pool spa or beach Telephone and


View Full Document

FSU HFT 3519 - Chapter 1

Download Chapter 1
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Chapter 1 and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Chapter 1 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?