CONVENTION SERVICE AND EVENT MANAGEMENT STUDYGUIDE Possible Syllabus Questions Students are given TWO freebees during the semester Email communication is very important o Has to be in business format After 2 freebees are used ONE POINT deduction off final grade Mandatory Days o Guest Speakers round tables group formation day presentation protocol and project assembly and assigned presentation days Students missing a REQUIRED day will have a 5 POINT deduction NO MAKEUPS for in class activities o MAKE UP EXAM Friday December 5th 7 00 am Extra Credit is due no later than Thursday November 20th Late portfolios FOR ENTIRE GROUP o 5 points OFF if not handed in at the beginning of class o 5 points off every day after Students absent on presentation days will have 2 points off final grade o Different from required days 3 REQUIRED ATTENDANCE DAYS Only hard copies and typed She said possible test question o Determine Primary Target Market Teritary Market Secondary Market Extra Credit assignment to 2 possible points added to final grade Advanced approval of selected organization and meeting goals is REQUIRED You may NOT SWITCH DAYS for presentation days NO FINAL EXAM MEET AND EAT 5 recent trends in hotel catering Conference clients o Needs are changing o Desire more engaging specialized experiences o LIKE Hands on food demonstrations and healthy local fare What s shaking o Interactive Displays o Relaxed Settings Topaz Hotel offers Zen Den o Sustainable local fare Eco Conscious clients Concerned about carbon footprints 100 mile menus o D I Y cocktails Spike it stations Guest mix their own drinks Premeasured shots o Healthier options Specialty H2O Juices Non alcoholic Drinks Protein Bars D Y I Trail Mix Stations Smoothies and Fresh pressed juices Interactive Displays o Immersive Experiences Attendees interact with culinary team and help prepare foods Very High Praise Post Event Teambuilding Activity Creative Juices flowing Ex Block peanut brittle with hammer Events The Future o Economic Impact o Ecology o Global Worldview o Security Threats o What else The Past o Special events Robert Jani WDW Main Street Electric Parade Annually Epcot Main Street Disney Main Street Electrical Parade LIGHTS Different from a normal day of living o Disney Special Events Research Plan Manage Coordinated Evaluated Event o Means outcome Produced by a team Has a team leader Growth Ops o Public Relations Flow of info Individual Organizations Public Provides Exposure No money necessary Goal is to persuade o Marketing and Sales Events Attract and Influence o Going Global o Leisure Rec International Association of Amusement Parks and Attractions IAAPA Wanderlust Singletons o A strong desire to wander or travel o Social Aware Environmental Sensitive Fair 50 Baby Boomers have more Disc Trade Nature Based Tour Celebration Education Marketing Reunion EVENT LEADERSHIP SUBFIELDS PROFESSIONS Event Leadership o Unique Body Of Knowledge o Voluntary Standards o Accepted Code of Ethics Conduct EVENTFUL LEADERSHIP o Size 10 to 10 000 o Purpose Specific o Activities o Civic Events o Fairs Festivals o Social life Cycle Events o Expositions Public or Private Retail Meets Wholesalers o Hallmark Events o Conferences Meetings EVENTOLOGY Sociology Psychology Communications Technology Business Anthropology EVENT LEADERSHIP o Change Demographic Aging Multicultural Psychographic Participation o A synthesis of numerous fields that explore human events o Creativity o Innovation CERTIFICATION participate in organizations and meetings Certified Meeting Professional Certified Special Events Professional o CMP o CSEP o Certified Wedding Planner C E Day 5 slides Key Terms o Special Events Robert Jani o Event Celebro o Baby Boomer o Wanderlust o Industry Certification The Last Frontier o The Great Exhibition This world s fair occurred in London in 1851 It was one of the world s first mega events with exhibits from countries throughout the world The highlight was a large exhibition center entitled The Crystal Palace Ex Picture of people eating dinner on a sir lifted table Stakeholders o People or organizations o Interest in an Event o Internal and External 5 Steps to Success o Research Internal Staff Guest participants Board of Directors External Media Agencies Municipal Officials Needs Wants Desires Expectations Reduces Risk of Non Attendance More time needed Marketing Research Techniques Qualitative and Focus Groups Used Determine o Primary Target Market o Secondary Market o Tertiary Market o Design Creativity Library Movies and Plays Art Galleries Periodicals Brainstorming No Bad Ideas Answer the Five W s Mind Mapping The Outliers Malcolm Galdwell o Planning o Coordination o Evaluation THE FIVE W s o Why hold event o Who are the Stakeholders o When will the event be held o Where will the event be held o What is the event product FEASIBILITY o Financial o Human Resources o Political Enlist Cooperation Research Permits o Bidding o Approval Simple Complicated Event proposal THE APPROVAL PROCESS Event Proposal o Event Title o Event outline o Main activities of event o Budget outlines Corporate Social Responsibility o CSR o Corporate Self Regulation o A positive impact through activities Environment Consumers Employees Communities Stakeholders C E Day 6 Lecture Ex Liverpool Beatles Day o One way to develop a creative program is to use a nostalgia theme such as this one in Liverpool England that celebrates the first annual National Beatles Day Ex The Beltane Festival Edinburgh Scotland o The Beltane Festival is a traditional fire festival that celebrates May Day each year It involves re enactment of Celtic rituals and a celebration of the arrival of Spring Mini Lecture Research Data Design Planned Successful Outcome Design the Event Environment o Adapt to the needs of the guest o Lighting o Movement o Acoustics o Space o D cor o Special Needs Use your Senses o The 5 Senses Auditory Sight Smell Taste Tactile Touch SOUNDSCAPING o Live Versus Canned o Quality o Type Genre o Volume o Technology Acoustics VISUAL CUES o Signage o Key Design Elements Use of logos are key visuals TOUCH Sculptware chair covers o Conveys Quality o Sculptware o Napery Napkins Tablecloths Skirting SMELL TASTE o Memory Through Smell o Don t Overload o Good smell versus Bad odor o Allergies o Natural Plants Flowers etc o Balance o Themed o Food Beverage o Guest Focus Age Culture Lifestyle o Options Salty Spicy THE FIVE SENSES o Blending Mixing and Matching o Bells Whistles