Visual Design Exam 2 Study Guide Definitions Hue A property of color defined by distinctions within the visual spectrum or color wheel Red blue yellow and green are examples of hue names Value The lightness or darkness of an object regardless of color Intensity The saturation of hue perceived in a color Tone Also known as value The dominance of a single color of the visual impor tance of a hue that seems to pervade the whole color structure despite the presence of other colors Shade A hue mixed with black Tint A hue mixed with white Neutral A colors saturation or degree of departure Monochromatic A color scheme that involves the use of only one color Analogous A color scheme that combines several hues located next to each other on the color wheel Complementary A color scheme incorporating opposite hues on the color wheel Complementary colors accentuate each other in juxtaposition and neutralize each other in mixture Split Complementary A color scheme that is related to the complementary scheme but employs colors adjacent to one of the complementary pairs Triadic A color scheme involving three equally spaced colors on the color wheel Tetradic A color scheme made by a rectangular shape on the color wheel Optical Mixing Color mixture created by the eye as small bits of color are per ceived to blend and form a mixture Color Constancy An aspect of human perception that allows us to see size or color or form as consistent even if circumstances change appearances Matching 1 Same Color Variety of Value 2 Equal Parts of Complementary Colors 3 Add White 4 Darkness A Tint B Value C Neutral D Monochromatic 1 D 2 C 3 A 4 B True False 1 The value is the lightness or darkness of a color True 2 A complement harmony would utilize side by side colors on a color wheel False Analogous Color Harmony is when color are side by side on the color wheel 3 The hue of a color is made by adding grey False adding grey creates a tone Psychology of Color Simultaneous Contrast The effect created by two complementary colors seen in juxta position Each color seems more intense in this context Visual Acuity monochromatic backgrounds make it easier to pick out color ie clarity of color Successive Contrast colors are modified based on the order they are seen it is subjec tive Contrast and Adaption when we automatically insert a missing color True False 1 Color after images are negative 2 Monochromatic background makes it more difficult to pick out colors False it makes it easier 3 Simultaneous contrast means that actual differences in touching colors seem exag gerated True Optical Mixing placing small units of color side by side so that the eye perceives the mixture rather than the individual component colors Know Different Color Theories Munsell A color vocabulary that describes the various aspects of color and how they interact Pure hues are located at the equator of the sphere number 5 on the value scale the vertical trunk represents gradations of value the horizontal slices represent gradations in chroma or intensity for each hue Additive Subtractive Colors of light mix according to the additive process Red Green and Blue are the primary colors of light The subtractive mixing system describes how pigments are mixed magenta cyan yellow the more pigments that are blended the more light is absorbed and the less light is reflected Matching 1 Bright Green 2 No Color 3 Dark Blue 4 Red and Green A Harmony Typographical Order Heavy on top Architectural Order Heavy on bottom B Neutral C Intensity D Shade 1 C 2 B 3 D 4 A Definitions Line Know Line aspects and variations Path Straight curve jagged wavy Thickness Think thin Continuity Continuous broken dotted Edge Sharpness Sharp fuzzy Edge Contour Smooth Shaped Consistency Solid closed porous Length Long short Line A visual element of length It can be created by setting a point in motion Rhythm the feeling of organized movement Shape A visually perceived area created either by an enclosing line or by color and value changes defining the outer edges Form The visual aspect of composition structure and the work as a whole Know those definitions and be able to pick them out in multiple choice An interruption in a design can also be called a rhythm Give a definition of a line and be able to choose the physical and psychological effects created by it The edge of an object of the effect created by the edge Multiple choice A wavy broken thin line suggests A Masculine certain assertive B Dignified smooth passive C Undulating casual gentle D Feminine consistent sure D Understand the visual impact of outline types Outer lines create the edge between apparel body the environment Inner lines divide the product image into smaller parts Understand the three types of lines Actual exist in space Implied do not actually exist we fill int he blanks Psychic no real line not even intermittent points Understand visual impact of Horizontal implies quiet and repose sleep Vertical implies strength action and stability Diagonal implies movement Choose the correct Rhythm 1 Repetitive a group of elements in an arrangements at unequal intervals 2 Progressive utilizes similar elements that change in a regular manner 3 Alternating a consent element uninterrupted by change A B C 1 B 2 A 3 C Shape and Form Understand and be able to identify four categories of shape 1 Natural copy nature human animal plant shapes 2 Geometric mathematically formed of have the illusion of being mathematically 3 Abstract when a natural shape has been altered to emphasize its essential qualities without reference to realistic depiction biomorphic a shape that allude to or ganic natural forms 4 Nonobjective shapes with no object reference and no subject matter sugges formed tion Positive and negative shapes Different visual effects are cause solely by placement within the format Isolation or integration Right visual shows similar shapes in the exact same positions as the left visual