JOURN 4256 1st Edition Lecture 14 Outline of Last Lecture I Crisis communication a Four tenets b Plan spokesperson II Dealing with the media Outline of Current Lecture I Tactics a Media kits b ANR c VNR d PSAs e Media tours f Guest appearances g Placement Current Lecture tactics Fact sheets corporate profile One page bulleted list summary These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Gives the basic facts about an org or company Summary info tells about the characteristics of a new product service plan etc Serves as a quick reference for journalists writing a story Mat releases advertorial Uses feature angle instead of a lead Geared toward providing helpful consumer info tips about a variety of subjects with only brief mention of the nonprofit corporation Canned features Regular columns featuring an expert An entire color page layout that a newspaper can publish without cost Media kits Media kit is usually prepared for major events and new product launches Give editors and reporters a variety of info and resources Digital e kit epk distributed via email website CD or flash drive Short videos News releases Fact sheets Thumbnail sketches High res photos Printed traditional media kit is a 9x12 folder with inside pockets Basic news releases News feature about the product or service Fact sheets on the product or or event Photos Bios on the spokesperson or chief execs Basic brochure Contact info Writing for radio and TV Most of the rues for print still apply Some different delivery Audio news releases Written for ear easily understood Strong short sentences 10 words sentence Partial incomplete sentences are ok 30 seconds to 1 minute max 1 minute 125 words Conversational writing style Sales promo not an ad Format Person doing reading called actuality Quote is called soundbite Typically takes the form of a radio news story Message controlled by client Production and delivery Control quality of sound Pick the right voice Use of ANR Producing ANRs is a bargain Know your audience demographics Video news release Expensive ID video source Provide script spokespeople info media contacts extra soundbites and story background Includes B roll Separate voiceover from soundbites and natural sounds Make it easy for stations to edit Radio PSAs Unpaid announcements Promotes a program from the government voluntary agency public good TV radio must do some of these each week Written in uppercase and double spaced Varying length 10 15 20 30 60 Should submit same message vary length OK to add sound effects noise Talking head Media tours Radio or satellite TV Spokesperson or key personnel do one on one interviews from set location Series of interviews Guest appearances Talk shows Magazine shows Pitching guest appearances Placement Product placement plugs for your product service Issues placement getting an issue into a TV show plotline DJs and media sponsored events Co sponsored events etc