JMC 1100 1st Edition Lecture 19Media Uses and Effects. Stereotypes in the Media Media TodayI. France bans ultra-thin modelsa. Ex 5’7” with weight less than 121b. Violations= jail and 82,000$ finec. Joins Spain, Italy, and Israel.II. Tulane and College Stressa. Five students have died this yearb. Death and suicide higher than it’s ever beenLast TimeI. Social comparison theorya. Upward comparisonb. Downward comparisonII. Media and Body Imagea. Changing idealsb. Objectification Why it Matters?I. Affects our Media Literacya. Our ability to access, analyze, evaluate, and communicate mediate informationII. Media literacy allows us to be critical thinkers and reduce an media effectsa. Examples: effects on our identity or formation of stereotypesHow we process MediaI. Schemas: organized systems of thoughts and informationII. Cognitive students in our mindsIII. Contains the perceiver’s knowledge, beliefs, and expectancies about some groupSchemaI. Simplify complex social environments by helping us process incoming information quickly efficientlya. Based on the presence of few relevant characteristicsb. We develop schemas about objects, events, animals, people, etc.Why are Schemas so helpful?II. Brain is bombarded with informationa. Processes 400 billion pieces of info per dayThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.b. Media= 34 gigabytes/ 100,000 words+ per dayc. If we were conscious of every piece, we’d go insane (think about breathing for an hour)III. Schemas allow us to make judgments about our environments without much mental effortIV. Schemas help determine which is the safer alleyPriming triggers SchemasI. Schemas are activated through priming a. Primes can be anything that we see, hear, or observe in our environmentII. Priming then triggers related thoughts or memoriesIII. Based in evolutiona. Blowing wheatb. Or saber-toothed tigerPriming in practiceI. What would you think of if we heard a siren right now?a. Speaking activation: message activates a memory node, which activates another memory node and so onSchema and Media ImagesII. Schema how we understand the worldIII. Archetypea. Typical example of certain person, group, or thingb. Makes it easier for us to relate to a situationStereotypesI. Use of limiting traits or negative stimulus to relate to a person or situationII. Stereotypes acts like a cod that give a quick understanding of a person or group of people based on their class ethnicity or race, gender, sexual orientation, social role or occupationStereotypes in RealityI. They limit how we perceive peopleII. Many stereotypes are coded as cultural normsIII. Example: Disney films and Gender DefinitionsPriming and StereotypesI. Remember: schema contain archetypes and stereotypes based on knowledge, beliefs, and expectancies about groupsa. This is when priming occurII. Example: Blonde: niece and nephew or legally blonde III. Archetypes and stereotypes tell us what features or traits we should expect to encounterIV. It creates an expectation that, if certain features are true, then we are primed to see additional featuresa. If a stereotype, it limits how people are allowed to beStereotypes and the MediaI. When people don’t have contact with members of a minority groupa. They tend to rely on media portrayals to develop schema about that groupII. Minorities are under-represented in the mediaa. Roles are limitedb. Examples: Latinas: Nannies, maids, grandmothers, hypersexual, fieryWhy it mattersI. Stereotypes structure our experiences and influence how we perceive different groupsII. Some stereotypes are so well-learned that when we encounter someone from a particular groupour stereotype of them is triggered (primed) and automatically activatedIII. Influences subsequent cognitive processing and how to interpret situations IV. Stereotypes in the media do not give the whole picturea. Not neutralb. Tend to suggest the way groups should be treated in