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UI JMC 1100 - Exam 3 Study Guide
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-JMC 1100 WrightExam # 3 Study Guide Lectures: 14 - 19Lecture 14 (March 24)Violence in the 1960’s erupts on televisionThe copycat phenomenon came around. This is when people imitate the exact behaviors what isseen in media. For example, after the movie The Doomsday Flight over 8 bomb threats were called into different major airlines. When these imitations are violent, there is a serious problem. Eron Study-Longitudinal study looking at amount of television watched and suggested it would lead to more fighting/ arrests in future-Could they hold a job? Didn’t answer the question, saw an effect-Notel Study-Went into Notel before there was television and measured children’s amount and type of violence-Went back to find the amount of violence had increased-Laid foundation for violence research-Children are more impressionable and allows them to model people (ex: tv talking ponies)Catharsis-Developed by Feshbach-Releasing aggression through watching violent media-Has NOT been proven. Only a small amount of evidence shows this in the short-term, no long-term effects-Catharsis vs. Desensitization-Catharsis= releasing the aggression vs. Desensitization= becoming numb to the amount of violence What is the Cultural Indicators Paradigm?It is a media study that George Gerbner created. It has three parts; part one was message systemanalysis. This is a strategy that he employed to discover nature of the actual content on television. The second part is the institutional process analysis. This is designed to discover why media producers produce the content that they do, this is accomplished by talking to producers. The third part was the cultivation analysis, designed to explore the effects of media messages on people’s beliefs and attitudes about the social world. This Cultivation analysis was used to test his media cultivation theory, that more exposure to television content changes our perceptions of reality. It is based on the accumulated effect (stalagmite effect) - Three B’s of Cultivation (Blurs, Blends, and Bends)o Blurs: cultural, political, social, regional, and class-based distinctions o Blends: attitude with the cultural mainstreamo Bends: the mainstream attitudes to the institutional interest of TV and its sponsors. To study cultivation you can use: survey and content analysis. It is a long-term thing and it is hard to experiment. Trends in Violence ResearchSocial Learning Theoryo Developed by Bandurao Adopt and model behaviors by observing representations in our daily lives Imitation versus abstract modeling. Identification is key! Imitating is more direct, abstract modeling is picking up cueso Bobo Doll ExperimentsEcological validity (not realistic to life like situation) and denied access to other toysLecture 15 (March 26) 1. Observational Learning- learn unfamiliar behavior by watching it in mediaa. Example Pitch Perfect shower scene2. Inhibitory Effects- Seeing behaviors punished in the media teaches us to not model those behaviors (ex. Criminals arrested)a. But can extend to social issues: you need to look and act a certain way for people to like you3. Disinhibitory Effects- negative behavior is rewarded and makes us more likely to modela. Alcoholics considered fun peopleb. No discussion about real results of alcoholism General Aggression Model: which predicts that exposure to media violence is much more likely to lead to a facilitation effect rather than catharsis.Desensitizing effect: making us numb to violence in real life so that we don’t react to it as we would if we had never seen it on the screen.The law of emotional desensitization, states, when we are exposed repeatedly to the same thing, the initial emotional reaction that we had will tend to decrease in intensity over the course of repeated exposure. Mood management theory – people chose media to fit their current mood with the goal of improving itLecture 16 (March 26)The stalagmite theory emerges. What is the stalagmite theory? The stalagmite theory is that mediated experiences produce long-term effects; the cultivation theory is apart of the stalagmite theory. The CSI Effect is forensic evidence examples in media influence public perception and jury trials of whatis possible in criminal science. People expect us to have DNA back in 20 minutes it doesn’t happen that wayLecture 17 (April 2) Magic Window Dimension: believe that TV content is unaltered and is an accurate representation of reality. Self- Identity: is how a person understands and views, themselvesWorld View: your understanding of how the world works and how you think it should worka. Ex: you identify as “green” and you think everyone else should be “green”Self-Esteem: Your overall appraisal of your own worthb. Ex: Feeling like you are smart, successful, and good person4 Characteristics of Identity Identity= social identity + self identity-Constructed over a period of time-Can be updated or changed-Can be future-based-That it impacts your behavior and attitudesWhat is the social comparison theory? It is when individuals constantly make comparisons between themselves and others Two types of ComparisonUpward (looking up to someone) and Downward (looking down on someone)-Upward: motivated for positive changes, makes you feel like shit-Downward: Feel better about yourself (at least I’m not them), allows you to stay at the status quo (Negative)Fiji Islands Study-Studied the effect American TV had on Fijian girls-Linked body images of women on TV with success-Body image Ideals changed, leaned more towards American styleIdeals-Change over time-Thin vs. Muscular -Thin Ideal: for women, usually linked with false reality, women starve to lose weight. Closely linked with success-Muscular Ideal: for men, usually linked with masculinityObjectification: when the body as a sexual object is the primary means of association-Attaches value to your body partsObjectification Theory -Girls and women are culturally trained to internalize other’s views of themselves as their primary view of their physical selvesTwo types of ObjectificationSelf Objectification: we start thinking about ourselves in terms of specific, external partsBody monitoring- women check something about their body or appearance every 30 seconds (avg.)Partner-objectification: we start evaluation others in terms of specific, external partsObjectificationObjectifying media consumption is related to partner objectificationPartner objectification is related to


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