JMC 1100 1st Edition Lecture 15 Media Uses and Effects. Violence in the MediaI. Media Todaya. Yik Yak:i. NY Times: Used for anonymous and offensive messages and threatsb. Greeks need a P.R. Repi. Penn State’s Facebook Issue ii. TotalFratMove.comiii. Carter Cruise: Sorority Girl turned Porn StarA History of “Violent” ConcernII. Payne Fund Studya. Concerned about effects of films on childrenIII. Since the adoption of TV in the 1950’sa. More than 4,000 studies have examined the concern1960s- Culture Produces ViolenceI. Assassinationsa. John F. Kennedyb. Martin Luther King Jr. II. Civil Rights MovementsIII. VietnamDoes Life Imitate Art?I. Does TV Kill? (1995 Program)a. Eron and Notel Studyi. Both noticed some effects from Television So What?II. Can repeated exposure to violence through mass media make people more violent?III. Granted the amount of violence hasn’t changed since the 1960’s but its form has changed significantly Media Research takes Aim at Violent ContentI. Post- 1960’s development of many social science theories regarding violence and the mediaThree theoretical trendsII. Catharsis These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Violent content serves as a release of aggressive energyi. Violent content could reduce a viewers aggression or angerii. Limitations:1. Short term effects at best2. Research fails to prove catharsis does decrease aggressive behaviorIII. Social Learning Theorya. We learn and adopt social behaviors after we observe symbolic representations of the behavior in daily lifei. How we learn good behavior and bad behavior in certain situationsb. Then we MODEL it when we are in the same situation c. Models can be anyone: Models: any example of behavior provided in our daily environmentsi. Other peopleii. TV charactersiii. Celebritiesd. Bobo Doll Experimenti. Children Watched a model beat a Bobo DollSocial Learning Theory Based on:I. Imitation- direct repetition of an observed behaviorII. Abstract Modelinga. Developing knowledge and skills for future use in similar situationsb. The Basis of Social Learning Theory not imitation III. Identification- How much the person resembles you (demographically)IV. Younger people are more likely to identify with a wide variety of charactersa. Identification lessens with ageCriticisms of Social LearningI. Limitations:a. Bandura studied children within the labb. He denied them access to other toys in the room to make them more aggressiveII. Ecological Validity: Extent to which a study represents the real worlda. They weren’t real situationsConclusionI. People were still concerned about violent content and behavior (years after the payne study)II. Catharsis still exists as theory without proofIII. Social learning may be more influential than we
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