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UI JMC 1100 - Sex in the Media
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JMC 1100 1st Edition Lecture 22Media Uses and Effects. Sex in the Media Sexual Content is not new- 1930—Betty Boop gets it startedo Religious groups go nuts over her look and “boop, boopy, doop”- 1933—Czech film, Ecstacy, features nude swim and sexual intercourseo First time sex is on screen- 1942—“Child Bride” features skinny-dipping 12-year-old Content Producers Take No Chances- Fears of sexual content cause moral panico 1930—MPAA creates “Hays Code:” no more horizontal kissing sceneso 1950-1960: TV couples use separate beds Art imitates life- Sexual Revolution in Filmo 1972: “last Tango in Paris” Promoted sexual relationships without commitment- 1977: “Look for Mr. Goodbar” Promoted one-night stands TV mirrors culture, too- 1972—Maudeo Maude has an abortion a few months before Roe v. Wade made it legal- 1989—thirtysomethingo First scene of gay characters in bed together These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Today, sex dominates Content- 88% of R-rated movies contain sexual content- 82% for PG-rated films- 68% for G-rated films Different Content=Different Messages- “Slasher films” connect sex with violenceo Halloween, Friday the 13th, Scream, etc- Targeted adolescents, so children have easy access- Explicitly links sexual arousal with violenceo More on this when we talk about porn Slasher/Horror films’ content- Average sexual behaviors/film=9.3 timeso Over 33% of sexual actions concluded with murder or victimizationo Female characters who act sexually are much more likely to be victimized than the “good girls” Not just in Movies…- 68% of TV shows contain sexual content- 65% contain talk about sex- 27% present some kind of sexual activity Problem: Real messages conflict with real life- Media depictions of sex are presented as extreme to get attention More than Just Sex Scenes…- What are the underlying themes and messages in these filmso 50 Shades of Greyo Don Jono 500 Days of Summer Why is this an issue?- 72% of Teens say watching sexual content influences their behavior- Studies: 13-19 year olds who view high levels of sexual content:o Have sex earlier/ increased pregnancy risko Have more partners for casual sexo Engage in unprotected sex and other safe practices The Real Dangers of Sexual Content- Unrealistic Expectations—men and women tend to expect mates and sex to be perfect- Desensitization Effectso The ore we see sexual violence, the less effect it has on us; the less impact we may think it has on real people’s lives Media “create” our reality1. Dating is treated as a game or competition based entirely on physical appearance2. Few characters mention protection, consequences, STD’s etc.- Sex has few physical or emotional consequences Specific Media Messages to Men1. Sex=Defining characteristic of Masculinity2. Sexual Harassment is fun and funny (study found)a. 84% of TV episodes contain sexist comments or acts3. Sex is power/the only point to a relationship Media Messages to Women1. More Media watching=Less acceptance of “old fashioned” courtship normsa. Ex. Men pay for dinner, dating, etc.2. They must be all things to all peoplea. Must be both “pliant, cute, sexually available and deferential” AND “rebellious, tough, enterprising, and shrewd”b. What if you don’t want to be any of those things? More than just Sex…- Ex. Media portrayals of Sexual Relationships:o Sex during 1st meeting=great idea (not always)o Love makes you a mind readero People can change their partners- Result: Real Experiences=Unrealistic/Traumatico Majority of women feel pressures into sex, but feel unique in that feeling Media depictions=everyone enjoys it all the timeo Men regret no-sex situations; women regret sexual


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