JMC 1100 1st Edition Lecture 20Media Uses and Effects. Media that Stir EmotionsMedia TodayI. Rolling Stone retracts Rape Storya. No one fired for failures at every level of journalismII. Iowa and attack on womena. Rapists can sue to get visitation rights to children from their rapeLast TimeI. Introduction to stereotypesII. As we consume media we develop ways of organizing information= schemasIII. Activated by priminga. Visual/audio effectsStereotypingI. Happens when people don’t have contact with members of a social groupa. Use media to develop schemab. Then media determines definition, leads to stereotypes and can be difficult to breakII. 70% of men speak 30% of women speaka. Schemas entrench themselves3 ways to study media stereotyping1. Intergroup Comparisonsa. Examining percentage of one group to the percentage of another group in a given context (ex crime)i. Usually minority vs. white2. Interrole Comparisonsa. Examine the distribution of the same group of people placed in different rolesi. How many women play strippers/ prostitutes vs. a CEO3. Interreality Comparisona. Examine actual percentages compared to those presented in the mediaStereotypes take on May formsI. What do you think about people who wear glasses?a. Nerd, smart, can’t see, computer savvy Good stereotype = bad for societyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.II. Model Minority- stereotype members of a specific minority group tend to achieve more than average populationa. Creates expectation that all group members are the same wayi. Those that don’t are treated harshlyb. Stereotypes, good or bad, don’t allow people to be individuals with their own identity4 stages of minority portrayal on TV1. Non-recognition: character simply not depicted or invisible2. Ridicule: characters are clowns, buffoons, or worthy of being mocked3. Regulation: Characters portrayed as enforcers or administrators (ex. Police)4. Respect: Characters treated no differently than majority The celluloid ClosetI. Did homosexual movies characters follow the same chronology of stages that ethnic minorities have followed on TV?a. State 1: Nonrecognitionb. Stage 2: Ridiculec. Stage 3: Regulationd. Stage 4: RespectII. How did audiences appear to interpret homosexual characters?Stereotype vs. ArchetypeI. Allowed to Be vs. Expected to Bea. Queer eye for the straight guy and Tim GunnConclusionsII. Media perpetuate stereotypes to help our social schema…and manipulate themIII. Stereotypes can be studied in 3 waysIV. Minorities are portrayed in a 4-step process that improves over
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