JMC 1100 1st Edition Lecture 2History of MediaI. Gutenberg gets it starteda. 1455- his printing press allows the production of literature (like the Bible)b. Introduces reading and free thinking in massesc. Triggers Protestant reform (Martin Luther)II. Germans make it formala. 1605- Created first printed journal for prices of goods in European portsb. 1600-1700: dozens of similar journals are createdc. 1690: America’s first newspaperi. Chicago Tribune -1847ii. Iowa Star (Des Moines Register)- 1849iii. New York Times- 1851iv. Wall Street Journal- 1889Media Presentation= RationalI. Media content= Logical and trustworthyII. Products sold on practical needsa. Jeans, durable and not stylish.III. Propagandaa. 1898 Spanish- American War= first example of mass propagandab. William Randolph Hearst, “You furnish pictures and I’ll furnish a war.”i. Used gruesome, ugly brutal pictures to make Americans feel threatenedii. War startsIV. President Wilson creates committee on public information to sell WW1 to AmericansV. Posters appeal to emotions, they aren’t for logical support.VI. 1920’s- movies become populara. I.E. 1922, 40 million tickets sold weeklyVII. Silent film makers enjoy new forms of entertainmenta. “Arrival of a Train at La Ciotat” by Lumiere Brothersi. Scared people, first time seeing a moving pictureVIII. Birth of a Nation (1915)a. Classic film for its cinematographyi. Technology was break throughb. Considered the most racist film, and triggers the rebirth of the KKKc. Creates awareness of what the use of media can doIX. 1900s- Social factors led to social sciencesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Industrializationb. Modernizationc. Increase in educationd. Growing populatione. Immigration (farming)Social Science= big dealI. Development of mass society theorya. Did it affect everyone equally?II. Growing film industry a. Corrupted by moviesIII. Thousands of movies had to be catalogued and analyzedIV. 1933- First mass communication research study published. a. Payne Fund Study (1929-1932)b. Wanted to find out effects with movies and how they associated with feelings.V. Testing on children, they sat and watch movies in order see how they were effecteda. 60% of adult action rememberedb. 90% of violence remembered three months lateri. Believed the movie content was realVI. 1933- Nazis use power to take control of the media, which leads to control of the German peopleVII. Joseph Goebbels, “Think of the press as a great keyboard in which the government can’t play.”a. Eventually sold the Germany to the NazisVIII. Portrayal of unfamiliar people and issues changed attitudesIX. Adolescents learned new behaviorsa. Learning how to kiss from moviesX. Media Corrupts society= Legacy of feara. Based on the study of industrialization, modernization, urbanization, education, and immigration. i. I.E: Germans stop democracy voteXI. Mass society theories and Payne Fundsa. Media has powerful effects (same meaning)i. Magic Bullet Theoryii. Hypodermic Needle
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