JMC 1100 1st Edition Lecture 15 Media Uses and Effects Violence in the Media I Media Today a Yik Yak i NY Times Used for anonymous and offensive messages and threats b Greeks need a P R Rep i Penn State s Facebook Issue ii TotalFratMove com iii Carter Cruise Sorority Girl turned Porn Star A History of Violent Concern II Payne Fund Study a Concerned about effects of films on children III Since the adoption of TV in the 1950 s a More than 4 000 studies have examined the concern 1960s Culture Produces Violence I Assassinations a John F Kennedy b Martin Luther King Jr II Civil Rights Movements III Vietnam Does Life Imitate Art I Does TV Kill 1995 Program a Eron and Notel Study i Both noticed some effects from Television So What II III Can repeated exposure to violence through mass media make people more violent Granted the amount of violence hasn t changed since the 1960 s but its form has changed significantly Media Research takes Aim at Violent Content I Post 1960 s development of many social science theories regarding violence and the media Three theoretical trends II Catharsis These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute a Violent content serves as a release of aggressive energy i Violent content could reduce a viewers aggression or anger ii Limitations 1 Short term effects at best 2 Research fails to prove catharsis does decrease aggressive behavior III Social Learning Theory a We learn and adopt social behaviors after we observe symbolic representations of the behavior in daily life i How we learn good behavior and bad behavior in certain situations b Then we MODEL it when we are in the same situation c Models can be anyone Models any example of behavior provided in our daily environments i Other people ii TV characters iii Celebrities d Bobo Doll Experiment i Children Watched a model beat a Bobo Doll Social Learning Theory Based on I II Imitation direct repetition of an observed behavior Abstract Modeling a Developing knowledge and skills for future use in similar situations b The Basis of Social Learning Theory not imitation III Identification How much the person resembles you demographically IV Younger people are more likely to identify with a wide variety of characters a Identification lessens with age Criticisms of Social Learning I Limitations a Bandura studied children within the lab b He denied them access to other toys in the room to make them more aggressive II Ecological Validity Extent to which a study represents the real world a They weren t real situations Conclusion I II III People were still concerned about violent content and behavior years after the payne study Catharsis still exists as theory without proof Social learning may be more influential than we think
View Full Document
Unlocking...