MGT 300 1st Edition Lecture 5 Outline of Current Lecture II. PlanningIII. Strategy typesIV. Mission and visionV. GoalsCurrent LecturePlanning coping with uncertainty by formulating future courses of action to achieved specified results setting goals and deciding how to achieve themStrategy types- Defenders -“Let’s stick with what we do best, avoid other involvements experts at producing and selling narrowly defined products- Prospectors o focus on developing new products and in seeking out new markets, ratherthan waiting for things to happeno Gap and Apple- Analyzers o let other organizations take the risks of product development and marketing and then imitate what seems to work besto Microsof- Reactors o make adjustments only when finally forced to by environmental pressureso Kmart, SearsMission and Vision statementsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Vision-long-term goal describing “what” an organization wants to becomeo clear sense of the future and the actions needed to get thereo "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” – Amazon- mission- expresses the purpose of the organizationo "The mission of Mothers Against Drunk Driving is to stop drunk driving, support the victims of this violent crime and prevent underage drinking.“o “To bring inspiration and innovation to every athlete in the world.“ – Nikeo Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time.“ - StarbucksDifferent types of goals- Strategic- Tactical-
View Full Document
Unlocking...