MKT 300 1st Edition Lecture 1Outline of Current LectureI. ManagementII. 7 ChallengesIII. Competitive advantageIV. Types of ManagersV. Entrepreneur vs IntrapreneurCurrent LectureVI. ManagementA. pursuit of organizational goals efficiently and effectivelyB. efficient- best use of resourcesC. effective- achieve results to make right decisionsD. Planning- how to achieve goalsE. OrganizingF. LeadingG. Controlling- how did we do?VII. 7 ChallengesA. Competitive advantage-why are we betterB. managing for diversity- things changing in futureC. globalization-products come from foreign countriesD. information technology-gathering whats happeningE. ethical standards-scams, protecting environmentF. sustainability-being environmentally friendsG. managing your own happiness and life goalsVIII. Competitive advantageA. why are we better?B. need to learn how to outperform otherC. what do we have that they do notIX. Types of ManagersA. Top managers- long term decision makersB. middle managers- example is deans of collegesC. first line managers- watching over non-mangerial peopleD. non-mangerial- regular employeesE. Functional manager- one activityThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.F. general manager- more than 1 activityG. Mintzberg findings1. more verbal than written communication2. long hours, intense pace3. fragmentationX. Entrepreneur vs IntrapreneurA. entrepreneur- new opportunity for product/service launches businessB. intra- inside company that finds better way for company to do
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