MKT 300 1st Edition Lecture 2Outline of Previous LectureI. ManagementII. 7 ChallengesIII. Competitive advantageIV. Types of ManagersV. Entrepreneur vs IntrapreneurOutline of Current LectureVI. Different PerspectivesVII. Fredrick TaylorVIII. Scientific ManagementIX. Taylor & GillbrethsX. Administrative ManagementXI. Behavioral ViewpointXII. Human RelationsXIII. Douglas McGregorCurrent LectureXIV. Different PerspectivesA. historical1. classical2. behavioral3. quantitativeB. contemporary1. systems2. contingency3. quality managementXV. Fredrick TaylorA. observations- more productive, less jobs neededB. employees didnt have incentive to go above and beyondXVI. Scientific ManagementA. tasks and incentives, time and motion studies, productivity should be tied to payXVII. Taylor & GillbrethsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.A. study partsB. select workers with right abilitiesC. give workers training to do taskD. use principles to plan work methodsXVIII. Administrative ManagementA. Henry Foyal- first to identify major functions of managementB. Max Weber- bureaucracyC. Positive bureaucracy features1. well defined heirarchy of authority2. formal rules and procedures3. clear division of labor4. impersonality5. careers based on meritXIX. Behavioral ViewpointA. Human behavior and motivation towards achievementXX. Human RelationsA. Maslows Hierarchy of needs1. Physiological2. safety3. love-belonging4. esteem5. self-actualizationXXI. Douglas McGregorA. Theory X- people wont work unless you make them workB. Theory Y-people want to do good and work
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