MGT 300 1st Edition Lecture 5 Outline of Current Lecture II Planning III Strategy types IV Mission and vision V Goals Current Lecture Planning coping with uncertainty by formulating future courses of action to achieved specified results setting goals and deciding how to achieve them Strategy types Defenders Let s stick with what we do best avoid other involvements experts at producing and selling narrowly defined products Prospectors o focus on developing new products and in seeking out new markets rather than waiting for things to happen o Gap and Apple Analyzers o let other organizations take the risks of product development and marketing and then imitate what seems to work best o Microsof Reactors o make adjustments only when finally forced to by environmental pressures o Kmart Sears Mission and Vision statements These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Vision long term goal describing what an organization wants to become o clear sense of the future and the actions needed to get there o Our vision is to be earth s most customer centric company to build a place where people can come to find and discover anything they might want to buy online Amazon mission expresses the purpose of the organization o The mission of Mothers Against Drunk Driving is to stop drunk driving support the victims of this violent crime and prevent underage drinking o To bring inspiration and innovation to every athlete in the world Nike o Our mission to inspire and nurture the human spirit one person one cup and one neighborhood at a time Starbucks Different types of goals Strategic Tactical Operational
View Full Document
Unlocking...