Com Arts 155 1st Edition Lecture 2 Outline of Last Lecture I Focal Length II Aperture III Depth of Field IV Shutter Speed V Film Speed VI ISO Outline of Current Lecture I 5 Principles of Good Composition II Effective Graphic Design III Golombisky and Hagen s 3 Building Blocks IV Design Examples V Type Terms VI Photoshop VII TV Poster Assignment VIII Helvetica Current Lecture 5 Principles of Good Composition Balance Contrast Focal Point Movement Perspective Effective Graphic Design Captures attention Controls eye movement Conveys information Evokes emotion Golombisky and Hagen s 3 Building Blocks Visuals Type Negative Space Design Examples These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute God Save the Queen Album It has a busy cover but there is still a strong focal point Comic book without panels Has strong focal points to move readers along In Z structure read from right to lef Sof Drink Soda Map uses different shades of colors within different color groups to communicate more information Colorschemedesigner com is a good source Info Graphics Use metaphors or structures to try to make a point Type Terms Font a complete set of characters in a particular size and style of type Font family or Typeface a series of fonts Leading spacing between lines Kerning adjusting negative space between two characters Photoshop Layers Can take different image assets and layer them on top of one another without damaging the original Vectors These are scalable you can make them big or small without losing quality Bitmaps and Pixels These are not scalable like vectors the more pixels the better the quality TV Poster Assignment Movie Posters More conceptual and atmospheric DVD Make the stars and genre prominent in order to sell Lost Has a very recognizable font When you change the font you get different feelings about what the show is about Helvetica Some people love Helvetica because it s a font that s clean and appeals to many people it doesn t convey one specific feeling Some people hate it because it lacks personality and is overused
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