Com Arts 155 1st Edition Lecture 25Outline of Last Lecture I. Website and Hoyty AwardsII. Putting Work on YouTubeIII. Media PreservationOutline of Current Lecture I. Contemporary Media IndustriesII. YouTube: Audiences and AestheticsIII. A Semester to RememberCurrent LectureContemporary Media Industries Television and OTT Pay-TV Powerhouses: TV environment with big companies and channels. These are still around and cable companies are still in business. OTT Services: Netflix, Amazon Prime, Hulu Plus. Don’t require cable services, and allow for different material to be made. There’s growth here. YouTube: Thriving environment. Less money as creators, but the barriers to entry are low. Big Opportunities. State of the Movie Business Trend is that the amount of money coming in to the North American box office is flat. It’s only flat because your ticket prices keep getting pushed up. Internationally there is growth there. Big markets are India and China. Tremendous growth in thenumber of screens in China. As a result, you typically make movies more accessible to outside countries. Animated movies allow for that.  Motion Picture Industry Studios making fewer movies Focus on spectacle-oriented entertainment that can succeed in the global marketplace Franchises mitigate risk Middle has fallen out – bifurcation between blockbusters and indies- You have giant studio movies on one hand and small indie cinema on anotherThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- It’s become harder to make a living creating movies KickStarter It’s a great way to try to raise money and get the word out.  Tech Industries OTT: Netflix and YouTube and Awesomeness TV Important Policy Issues Net Neutrality: Policies make sure that the internet doesn’t resemble cable TV. The charters and time warners can’t favor the traffic of people who pay them more compared to others.  Web Designers vs. Web Developers A lot of programing and web design jobs out there.  Web Programmer has a higher starting salary. More web programmer jobs.  HTML and CSS combine the two. You’re dynamically creating HTML.  Gamer Gate Controversy: Sexism in technology. There’s a ratio of just one woman to 12 men in the industry. YouTube Big Question: Why do web audiences gravitate to some videos much more than others? Gangnam Style Broke YouTube. It got over 2 billion views. “Spreadable Media” not “Viral Media” Spreadable media is media that lots of different groups can take and share  Why Has Gangnam Style Gotten So Many Views? It’s funny and over the top.  The beat is universal enough that it can apply to a global audience, English chorus Putting a lot in there. It took a lot of work.  Interactive. It invites you to do something in the physical world (dance) It objectifies women and pokes fun at the man. By wearing a tight tuxedo and not being a total sex symbol, he’s turning the comedy inward at himself. It makes it easier for him to use women. It’s high energy with a lot of people around him. It’s diverse. There’s an openness to it Satire of all the rich people, with show and pretense. Comedy through incongruity. Tremendous amount of work went into this.A Semester to Remember Badgers beat Kentucky!! Podcasts commemorate it! Professor’s kids had a lot going on.  Your Work Over 1,400 pictures 136 Poster 398 Webpages 67 Podcasts 43 Award Nominated Videos Skills You’ve Learned HD Photography (Still and Video) Web Design (HTML and CSS) Poster Design with Photoshop Digital Sound Recording and Editing Video Editing with Adobe Premiere Concepts You’ve Learned Composition, Framing and Design Fundamentals of Digital Technology Engaging Users and Audiences Classical Storytelling and Transmedia Storytelling Copyright, Fair Use, Contracts Awareness of Industry Change Big Questions What type of digital media producer are you? Who is your audience? How are you adding value to their lives? What do you love about the process? How can you use your hearts and minds to create personally meaningful work that contributes to the