Com Arts 155 1st Edition Lecture 24Outline of Last Lecture I. PodcastsII. Final ExamIII. Student VideoOutline of Current Lecture I. Website and Hoyty AwardsII. Putting Work on YouTubeIII. Media PreservationCurrent LectureWebsite and Hoyty Awards Website Distribution: Need hosting? See back page of assignment handout. If any of this is confusing, talk to the professors or the TAs for help. If you did a good job organizing your directory structure, it should not be too difficult Hoyty Awards  Three Things to Know E-mail your TA your project’s title, your group members, and a screen grab from your video by next Tuesday at noon. (These will be used to create ballots and announce nominees) Hoyty Awards, Part 2 (e.g. Section 309) begin at 2:25 pm in Vilas 4070 Big Question: Who will you be wearing on the red carpet? Wisconsin Nomination for Hoyty Award: You own your intellectual property here We own the copyright to our work. It gives us an opportunity, but also creates certain challengesPutting Work on YouTube Web Distribution The Contract: You sign it every time you upload to YouTube Content ID and Takedowns: System for spotting copyrighted material Making Money Finding an Audience (More on this next week…) The ContractThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Who owns the video? 6C: “You retain all of your ownership rights in your Content.” However, you’ve given the distribution rights to YouTube. So you can’t give any exclusive rights to third parties. It makes your copyright less valuable.  This probably won’t be a problem for the videos we’re making for this class. However, as we move forward, we may want to think twice about putting it up on YouTube. Can you be sued for something you post to YouTube?  8A: DMCA is what lets YouTube stay in business. If YouTube complies with a takedown request in a timely manner, they’re off the hook. 6B: You’re responsible. 9-11: You’re holding YouTube harmless. If someone comes out and wants to sue you, that’s on you and not on YouTube. Can you personally arrange for advertisements and product placements?  4D: YouTube says you can’t go out and arrange for your own advertising, because they want the advertising to go through them. Google owns YouTube and likes being the middle man. Itends up being a third/third/third split between revenue.  Can you avoid trolls who write horrible comments about everything you post? Not really, unless you turn off comments Content ID YouTube views this as a win win. It’s efficient having their robot analyze the clips for copyright violations. However, there could be problems without humans looking at it. There’s no gray area which ties into fair use. Fair use is circumstances when it’s ok to use copyrighted content. It depends especially on the two factors of being transformative and if the amount used is appropriate. Howdo you tell the robot what is fair use and what is not? There has been quite a lot of backlash to content ID. Mostly negative comments about content ID are on YouTube. Overall shift in YouTube.  It just turned 10 years old, and it’s changed a lot in 10 years. In the last 3 or 4 years, it’s tried to change its perception as a series of TV channels rather than just individually shared videos. MCN: Beware of YouTube MCN Contracts If you sign with an MCN, which you can do instantly, you sign a new contract which supersedes the existing one with YouTube. You should read the contract before you sign.  It can have advantages: Visibility / MCNs have weight in copyright disputes.  It can have liabilities: in a lot of cases you transfer the copyright to one of the channels, and to another extreme you could sign away your right to anything you create in the future. YouTube in 2015 Moving form user-generated content to channels and MCNs (multi-channel networks) Interested in subscriptions more than views Content producers can earn money for their work by: Becoming a YouTube “partner” or signing w/ a MCN Pre-roll ads are algorithmically placed by YouTube and AdSense Creators typically receive $1-3 per 1,000 impressions (CPM)- Now payment is typically determined by how long people watch your video. YouTube is essentially rewarding creators for getting people to continue watching. They’re incentivizing producers who do the kind of work that make people want to come back.Media Preservation Questions you need to ask Who owns my video? Read the contract(s)! Am I using copyrighted content in my video? If so, am I using it in a manner that qualifies as fair use? (Beware of YouTube’s Content ID bots.) What value am I gaining from sharing the video this way? (Visibility? Money? Personal satisfaction?) What value are web users gaining from watching and sharing my work? How am I preserving my work? YouTube is not an archive. They just want to distribute.  Two Cautionary Tales Toy Story 2:  What They Did Wrong- Pixar didn’t test their backups. We should be backing up our data, but we have to check to make sure that they’re functional.- They made it too easy to delete everything. What They Did Right- There were multiple backups. It was off site.  EyeBeam What Went Wrong: Natural Disaster of Hurricane Sandy- They left physical copies in the building at ground level or basement. We do this a lot. In the event of a flood, all of that is submerged.- A lot of it was on obsolete media. On formats that can no longer be played back. Need tobe able to test it to make sure it still works.  Take-Away from Stories LOCKSS: Lots of copies keep stuff safe. We don’t just want to have one copy of something.  Dorothea Salo’s Rule of 3,2,1- 3 copies- 2 different formats- 1 copy (minimum) off-site Other Preservation Rules Use open source and/or well documented media formats Playback technologies may die before the data. You need to migrate the data to other formats. Backing up is not enough. You need to audit the data. HTML and CSS files are easier to preserve than advanced web applications It’s really easy to move directories and make them portable It’s harder when you start to use more advanced web technologies which rely on databases and software.  Practices for Working