MAC 143 1st Edition Lecture 5I. Music Industry a. classic oligopoly i. large distribution- few labels b. always a portion of the music industry is independent c. music today 2013 i. universal -39.5 % ii. Sony - 39.3% iii. warner -19.1% iv. independence - 12.1% d. 6 key developments in music i. Edison's "talking machine" 1. 1877 2. first person to play something back 3. thought he was making a Dictaphone - record meetings and transcribe later 4. CBS - phonograph company (Columbia broadcast system) ii. flat disk recordings 1. wasn’t a very good way of a mass medium to be distributed 2. can put a label for title and name 3. switched to vynal in WW2 iii. the victrola 1. phonograph - marketed as furniture in the living room 2. bought by Radio Corporation of America iv. the depression, prohibition and the jukebox 1. 1929 - depression hits 2. 1929 record sales - $79 million a year went down to$6 million due to depression 3. prohibition - 1919 to 1933 a. no alcohol sales what so ever 4. invention of jukebox a. before this only live music in bands b. cheaper than paying house bands c. money off people paying records d. old jukeboxes only have 40 slots i. top 40 e. saved the music industry f. 12,000 jukeboxes in US - 1930 g. 400,000 jukes in US - 1939v. RPM Wars 1. revolutions per minute 2. Colombia and RCA a. the other company made records that couldn’t go onto another companies jukebox i. similar to an iPhone charger not fitting in a Samsung charger b. early singles called 45's c. RCA and Columbia got together and combined their ideas in order to make more of a prophet vi. rock'n'roll 1. teenagers first marketed to teenagers 2. radio survived by making agreements to play music a. early days teens had to come in and play records for minimal payment 3. circulated through teens onto the