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MU MAC 143 - Film Industry
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MAC 143 1st Edition Lecture 12I. 1895 - 1910 “Age of Competition”A. a lot of firms B. easy entry into market C. no different product 1. example - people would run from a wave so it would look like it was bigger than it really was2. editing became a possibility 3. movie- one long shot rather than individual shots 4. nickelodeon theaters - 5 cent movies D. no artificial restraints 1. governments didn’t have movie restrictions a) there was a lot of pornography II. 1920’s - Today “Oligopoly” A. 8 Mega Companies1. Big 5 a) Paramount, MGM, Fox, Warner Brothers, RKO 2. Little 3 a) Universal Pictures, Columbia, United Artists B. Difficult to enter the Movie Market C. Differential product1. Actors trademarked 2. Genre 3. Director D. many restraints 1. 1930’s - No boxing movies 2. today - No child pornography III. How did the competitve market break down?A. Edison’s motion picture patent1. this failed 2. had people pay for camera use 3. a lot of people moved from New Jersey to California a) Invented Hollywood B. Adolph Zukor 1. successful oligopoly of the film industry 2. owner of paramount pictures 3. vertical integration a) Production - Star System (Top 40 Actor System)(1) Mary Pickfor - first star(2) all films were silent: big in immigration (3) studio system - actors had to sign contracts to specific companies These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.b) distribution - “Block Booking”(1) good movies sold with bad movies as to not lose money on productions (2) impacted by World War II (a) Europe shut down their movie industry for 5 years (b) the U.S. gets ahead in movie productions c) exhibition - control of “first run” theaters (1) movie palaces - seats about 5,000 peopleIV. Changes in System A. Paramount Et Al. Decision in 1948 1. No Monopoly 2. movie companies sold their theaters - kept movie making 3. block booking - outlawed B. Coming of TV1. stars not allowed to go to Tv a) until movies go to TV2. video stores used to combat VCRC. Film Noir 1. unhappy - movies get darker 2. can not be seen on TVD. Suberbanization - Post War Economy 1. people bought houses: about 100,000 were built a year2. 1946- 1 million homes built post WWII 3. Affected many things a) Marriage age - 24 to 19 4. alot more debt; not enough money to pay for movies E. VHS and DVD Impact 1. shift from theater to home viewing 2. video releases made more money F. Today - Nertflix, Hulu, Amazon Prime still paying to see the stories founded in


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MU MAC 143 - Film Industry

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