MAC 143 1st Edition Lecture 13 Semiotics - Guest Lecture Key Terms 1. Semiotics - how something is perceived 2. denotation - most objective description 3. connotation - culturally and historically specific 4. to signify/ signification- how something communicates American Flag Example Drawn Flag (maybe by child) I. DenotationA. blocks of color B. symmetry C. lines D. square with 5 pointed objects II. Connotation A. America B. 50 stars equal the 50 statesC. 13 stripes- 13 original colonies D. purity - white stripesE. valor- red stripes F. justice - blue box Hand Sewn Flag (NOT full image only 5 stripes seen and half blue corner) I. Connotation A. Freedom B. Regality C. Nationalism III. TV Show Roseanne Clip A. Summary - Two families move next store to each other and the houses are considered to be the same layout. One house is ‘country’. Where as, one is ‘contemporary’. We were asked to identify major differences of the two. 1. Conveying a) music - country vs classical b) material - patterning vs solid colors c) cabinets - dark vs light wood d) dinner table - size e) art - modern art vs quilt 2. What is the Point? a) Same can be different IV. Ideas for Semiotics A. word choice - Miami Riot, Miami Party, Miami Protest, Miami Uprising 1. which word would represent someone vandalizing P.Hodge lawn due to classes on a holiday?B. What words for 9-11 attackers?1. terrorists, sociopaths, criminals, evildoers, religious zealots, soldiers, martyrs, heroes C. Font 1. conveys or signifies D. color 1. bright, crisp, vs dark, alluringE. setting 1. the background connected to connotation F. framing 1. angle of