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MU MAC 143 - Overlapping Stages of Communication History

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MAC 143 1st Edition Lecture 11. Overlapping stages of communication history a. 5 stages i. oral 1. language was being created and alphabet was being used 2. face to face speech 3. this tradition is being transformed by media such as twitter and Facebook. a. hiding behind a computer screen ii. written 1. alphabet is fully developed 2. people started writing stuff down; a. scribes and monks before printing press b. the bible was the first form of written media - hand produced and copied for the rich 3. symbol system - alphabet iii. print 1. Gutenberg created printing press in the late 1400's early 1500's 2. Campbell- even more important than printing press;except teens who like ipads and iphones 3. 5 things given by transformation a. before printing press- no mass production ; book was the first thing mass produced allowed for larger audience b. not such a good deal - gave us nationalism; reach beyond tribe or community to people outside where you live c. rebellion against catholic church wasn’t possible without printing press d. the idea of democracy depends on people understanding what is going on- print helps with that because of the mass distribution e. printing bridged gap between surfs and aristocrats - this formed the middle class in the 1800'siv. electronic 1. mostly enabled by a point to point communication system 2. telegraph - first time in history to separate communication and transportation ; send at the speed of sound --- forerunner of digital communication 3. made the pony express obsolete 4. replaced dots and dashes (telegraph) with 0's and 1's(computer) 5. initially the internet was invented by government (arbanet) - making small computers very powerful 6. 1950's - computers were two floors of office space v. digital era b. no stages have gone away 2. Critical Process a. human differentiate from fish - swim in water but aren't aware. humans swim in media b. 1960's was the turning point for media studies c. english - make reading experience more rewarding d. take a lot of notes and study something closely i. helps carry an argument e. 5 steps i. description ii. analysis 1. 60 minutes - show a. Don Hewitt liked to film show because itlooks better than live television b. watching episodes - description phase c. patterns - analysis phase i. tight viewing of the interviewee ii. reports have more space - looks of control and room to grow iii. interpretation iv. evaluation 1. judgement - must describe 2. not all opinions are equal ; evidence makes the more important v. engagement 1. mostly taking notes in class; but must listen and answer and


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